Huma brand introduction 2

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Logo Introduction

October 2012

Brand design by EM DesignBrand strategy and art direction by Imprint AdvisorsProject Management by HUMA VP Communications

Harvard University Muslim Alumni

Personae

Dr. Ezzedine the Elder

66 (GSAS 75), Atlanta Professor of LiteratureSunni, Syrian-born

Parvez & Cathy the Power Couple

40 (FAS 93/ HBS 99), DubaiPartner, McKinsey & CoSunni, Indian-born, US-raised

36 (NYU 97/ NYU Law 01), DubaiAssociate, King & SpaldingSunni convert, US-born Caucasian

Munira the Med Student

25 (FAS 09), San FranciscoUCSF School of MedicineShi’I, US-born South Asian

Umar the Undergrad

19 (FAS 14), DetroitHarvard CollegeSunni, US-born African-American

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Harvard University Muslim Alumni

Symbol

+ =

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Harvard University Muslim Alumni

Horizontal Logo

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Harvard University Muslim Alumni

Vertical Logo

Harvard University Muslim Alumni

Visual Landscape

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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Harvard University Muslim Alumni

Illustrative Applications

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