Driving political ad dollars into newspapers and media websites

WHERE DOES POLITICALADVERTISING GO?

Television

Direct Mail

Radio

Internet Why not

Newspapers?

Excellent reasonto use Newspapers. Newspaper readers vote.

Newspapers have the biggest voting audience.

Perceived by the public as trustworthy sources of

information.

REASONS NOT TOBUY NEWSPAPERS

Too Hard to buy!

Too hard to produce.

Not flexible enough on ad deadlines.

No volume discounts.

Ad Agencies do not profit as much.

Perceptions like young voters don’t read newspapers

WHERE DO MOST LIKELY VOTERS GET THEIR

CAMPAIGN NEWS?

NEWSPAPERS

35 and older are regular readers of newspapers in print or online.

80% of votersSOURCE: Moore Information's American Voters Media Use Study, January 2012

WHERE DO MOST LIKELY VOTERS GET THEIR

CAMPAIGN NEWS?

NEWSPAPERS

Newspaper websites rank #1 in 22 of the top 25 largest markets.

#1 WebsitesSOURCE: Moore Information's American Voters Media Use Study, January 2012

WHAT WE DID…

One stop billing

HSPA produces all ads

Newspapers committed to being flexible on copy deadlines

Developed earned rate program

DISTRICT 6

Special HSPA Political Campaign Advertising Rate Plan

DISTRICT 2

Special HSPA Political Campaign Advertising Rate Plan

STATEWIDE

Special HSPA Political Campaign Advertising Rate Plan

Not your father’s newspaper anymore!

Newspaper to Media Company

Websites.

Newspapers.

Video.

Mobile.

Email.

Social Media.

New media companies reach all voters in the fashion they want to receive information.

REACHING ALL VOTERS

Online Examples

PENCIL AD V EXPANDED PENCIL >

LEADERBOAD AD V

Offering a wide-range of advertising solutions on Indiana’s most visited websites …

Online Examples

BIG BOX AD >

Offering a wide-range of advertising solutions on Indiana’s most visited websites …

EXPANDABLE LEADERBOARD ^

Video Examples

Reach likely voters with your video message…

PRE-ROLL VIDEO ^

IN-BANNER VIDEO ^

Mobile, Social, EmailExamples

Voters are on the move … your political message should be, too!

Special ElectronicAdvertising Rate Plan Example

CORE PROGRAMS

Leaderboard CPM: $5.60 net Dimensions: 728x90 Expandable: Yes (728x200)Placement: ATF or BTF Page: Homepage (BTF), Section Fronts, Articles

Big Box CPM: $13.60 net Dimensions: 300x250 Expandable: Yes (600x250) Placement: ATF or BTF Page: Homepage, Section Fronts, Articles

Special ElectronicAdvertising Rate Plan Example

PREMIUM

Half Page CPM: $14.40 net Dimensions: 300x600 Expandable: Yes (600x600)Placement: ATF or BTF Page: Homepage (BTF), Section Fronts, Articles

In-Banner Video CPM: $17.60 net Dimensions: 300x250, 300x600, 300x800 Length: :15 to :30 secondsPlacement: ATF or BTF Page: Homepage, Section Fronts, Articles

PreRoll Video CPM: $17.60 net Dimensions: 640x480 or 720x480 + 300x250 Length: :15 to :30 secs.Placement: Start of videos

Special ElectronicAdvertising Rate Plan Example

HIGH IMPACT

Interstitial CPM: $32.00 net Dimensions: 810x550 Expandable: Yes (600x600)Page: Homepage, Section Fronts 1 day roadblock conflicts with sliding billboard

Reskin or P.A.W. CPM: $6,250 net Dimensions: 747x420 + 728x90 Page: ArticlesPlacement: 1-day Roadblock conflicts with Interstitial

Sliding Billboard CPM: $5,000 net Dimensions: 980x66 Page: Homepage, Section FrontsExpandable: Yes (980x418) Placement: 1-day Roadblock

Special ElectronicAdvertising Rate Plan Example

MOBILE

Mobile Site CPM: $16.00 net Dimensions: 120x20, 168x28, 216x36, 300x50 Expandable: NoPlacement: ATF & BTF Page: ROS

App CPM: $16.00 net Dimensions: 300x50 Expandable: No Page: ROS

iPad CPM: $36.00 net Dimensions: Between Article Interstitial Web Browser: 573x864 634x608 Gallery Interstitial Web Browser:768x760, 829x504 Between Article Interstitial App: 573x953, 634x697 Page: ROS

HSPA Media Advertising Works.

HSPA reaches the audience you want to reach!