HR Must Use Social Media to Engage and

Attract Talent

With Katrina Collier

About the Conference 2 Days, 6 Education-packed sessions

About Katrina Collier

Katrina Collier

Since 2009, Katrina Collier has been showing SMEs to global Corporates around the world how to source their staff on social media; transforming HR & Recruiters into Certified Searchologists. London UK based, Katrina is a social recruiting specialist; a global trainer and keynote speaker, sharing proven techniques gained from over a decade of full cycle recruitment and social recruiting experience. Katrina is one of The 100 Most Influential People in HR & Recruiting on Twitter and her social recruiting opinion is quoted in HRReview, SHRM, The Staffing Stream, and Cambridge University's Strategies for Success. She writes avidly on The Searchologist Live, and is a regular HR & Recruitment speaker, including recently at RecruitDC, SOSU Sourcing Summits in Australia, New Zealand, Europe & Asia, SourceCon, the Social Recruiting Strategies Conferences, Talent Acquisition Summit, and to the Singapore Government.

Social Recruiting Specialist Trainer & Speaker

Since 2009

@WinningImpress

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators 2006

@WinningImpress #hrinnovators 2009

@WinningImpress #hrinnovators 2016

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators People Are Everywhere…

@WinningImpress #hrinnovators …Yet Recruiters Are Not

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators What’s going on?

@WinningImpress #hrinnovators Tech Has Enabled Laziness

@WinningImpress #hrinnovators Tech Has Created Noise

@WinningImpress #hrinnovators Tech Has Created Barriers

@WinningImpress #hrinnovators Tech Has Created Bulk Email

Source: TalentBin HT @GlenCathey

@WinningImpress #hrinnovators Tech Created InMail Noise

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators Then There’s ‘Social’ Media

@WinningImpress #hrinnovators Broadcasting ≠ Engagement

@WinningImpress #hrinnovators Automation ≠ Engagement

@WinningImpress #hrinnovators Tech Gives People A Voice

@WinningImpress #hrinnovators #recruiterfail

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators Technology Opened Your Door

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators Company Social Media Is Under Review

http://blog.hubspot.com/marketing/companies-rocking-linkedin-company-pages

@WinningImpress #hrinnovators What Will They See On Facebook?

@WinningImpress #hrinnovators They Will Assess YOUR Reputation

@WinningImpress #hrinnovators Would You Reply To You?

@WinningImpress #hrinnovators Side Note: People Want Ease…

@WinningImpress #hrinnovators

@WinningImpress #hrinnovators

More people

own a

cell than

a tooth

brush!

@WinningImpress #hrinnovators 3 Steps To Smartening Up

@WinningImpress #hrinnovators 1. Be Someone Worth Talking To

@WinningImpress #hrinnovators Give Facebook An Audit!

@WinningImpress #hrinnovators Give People Something To Read

@WinningImpress #hrinnovators Be Responsive (On The Right Platform)

@WinningImpress #hrinnovators Open The Door (On Instagram)

@WinningImpress #hrinnovators Personal Instagram

@WinningImpress #hrinnovators Repost App

@WinningImpress #hrinnovators Be Easy To Follow On Twitter

@WinningImpress #hrinnovators Share Interesting Updates

@WinningImpress #hrinnovators Converse Appropriately

@WinningImpress #hrinnovators Because…

@WinningImpress #hrinnovators 2. Get Curious!

@WinningImpress #hrinnovators Dig!

@WinningImpress #hrinnovators Dig Deeper! (With More Than 1 Tool)

@WinningImpress #hrinnovators

Uh Oh… à

In Under 2 Minutes…

@WinningImpress #hrinnovators 3. Show You Care

@WinningImpress #hrinnovators Grab Attention… Fast

@WinningImpress #hrinnovators Old School Wins

@WinningImpress #hrinnovators Email Directly

@WinningImpress #hrinnovators Delay It

@WinningImpress #hrinnovators

ü  Be someone worth talking to! ü  Get curious ü  Show you care

In Summary

Q&A

5

Don't Miss the Next Session!

6

Katrina Collier

Chief Searchologist | Social Recruiting Specialist www.thesearchologist.com

katrina@thesearchologist.com +447917880711 | Skype: katrina.collier Keynote Speaker | Social Recruiting Trainer

§  Onsite & Tailored §  Online (Academy or Private)