How to create marketing strategy for digital era?

Define RED or BLUE ocean business strategy

4

Define RED or BLUE ocean business strategy

Define your TARGETpositioning

(competition)

4p’s

4CrystallizeBrand

4YOUARE

MEDIA

MAKE SURE YOU INFLUENCE THROUGH YOUR OWN CHANNELS AND INTERACTWITH DIFFERENT TARGET GROUPS, INTERNAL & EXTERNAL

4YOUARE

MEDIA

CREATE INTERESTING CONTENT, TRAFFIC & BUSINESS CONVERSION

4BUILD YOUR

ROME

CREATE INTERESTING CONTENT, TRAFFIC & BUSINESS CONVERSION

Crystallize, Build & Evolve

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