How your app can get 100M users from day one - Harel Tayeb, AVG

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Transcript of How your app can get 100M users from day one - Harel Tayeb, AVG

How can you get 100,000,000 users from day one

March 2015

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What are we looking for?

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The obvious – Does it really work?

• Tipping point

• Value

• Distribution

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Who am I?

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

MAU

Source: http://apppdata.com

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And now?

10,000,000

11,000,000

12,000,000

13,000,000

14,000,000

15,000,000

DAU

Source: http://apppdata.com

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“Try not to become a man of success, but rather try to become a man of value.”

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Zynga monthly users

Source: http://techcrunch.com/2010/05/13/zynga-teardown/

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Zynga vs. Facebook – MUU

Source: http://techcrunch.com/2010/05/13/zynga-teardown/

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Do we feel confident?

Source: Google Trends

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It’s all about trust …

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People

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Devices

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Data

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Join our ride

We are hiring …Harel Tayeb

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Thank you