How We Helped “Fellow” Come-Up with an App Concept For Their Hardware Product

Daniel Cohen

Rotem Shaanan

Alon Osman

Our job was to design a prototype for a mobile app that will help Fellow’s future users connect better with the companies' first product – a robotic travelers trolley.

OUR MISSION:

Watch Fellow In Action !

We Started by Defining 3 Main Business Goals For The App:

Support The Creation of a SustainableData Base

Where are we all going again?

#1

Create a Need For

Frequent Use of The Product

Mmm, so this is how a habit forming

product looks like..

#2

New Best Friend

WOFF! !

I Love you !

#3

We preformed a user persona research in which we came up with 3 potential users

Has his own start-up that’s been running for 4 years now. He gets to the office in Palo Alto every day by train.

Likes to have all the new cool gadgets, and buys every new technology item that goes out.

Works as a successful lawyer, During his job hours he travels around a lot, meets companies and offers them to IPO.

He is a very busy men. When not in a meeting, he deals with phone calls, mails and messages.

Lives with her parents and sisters in the north side of Tel – Aviv. She comes from a wealthy family.

She’s daddy's girl. Loves all of Apple’s products, and owns the newest iPhone.

Ted Bloomberg George Baker Noga Blum

Age 32Occupation: Start-Up CEOLocation: San FranciscoSingle

Age: 40Occupation: LawyerLocation: New YorkMarried + Children

Age: 16 Occupation: StudentLocation: Tel-AvivSingle

We decided to focus on one persona only. Ted seems to be the perfect early adaptor for a product such as

Fellow

s

We held a few discussions, in order to better understand Ted’s needs, passions and Frustrations

Power

After defining our business goals and personas, we were ready to start designing the app’s interface

Sign-Up

Sync

Home Screen

Travel DiaryPacking Friends

Friends List MessagesPacking Lists Trip Plans

We Created a Flow Chart

Then, We Started Sketching

And Sketching…

And Sketching…

Following are The Wireframes We Created for Fellow’s Mobile App:

Sign-Up Page:Sign-Up Via FB, or

Email Account

Syncing Page:The User is Required

To Sync the App With Fellow’s

Trolley, Using a Special ID Number he or she Receive

Home Page:On/off button forFellow’s following

function

A personal approach to the user

When following function is activated this sign appears on the notification bar

Button changes form when Fellow’s following

function is activated

Hamburger Menu:

1. Fellow’s travelers trolley battery status.2. Constant report on trolley’s weight status.3. Offline Q&A.4. Fellow’s settings.5. Log Out/Change user

Users can switch the following function

on/off at any time via android’s notification

menu

We included 3 extra features in the app, as

presented on the menu bar

Travel Diary:This feature enables the user to track and share

his Fellow’s travelers trolley location.

Locations History - The app records the cities in which

the user has previously visited

Packing Lists:the user is able to create a list of the items he wishes to carry for his travel -

name it and record it.

The user is able to create a new list easily, save it and

share it with anyone he chooses.

Trip Plan:The user can

conveniently plan his future trip.

All trip plans are recorded. The user can easily match a “packing

list” for his trip.

s

Friends page:One goal Fellow has in

mind is community building.

Add friends button

Messages Section:User’s private inbox -

here he or she can send and receive messages

from other users.

We rap it all up using “Invision”. Now we are ready to test our basic prototype with real users