Post on 15-Jan-2016
HOW TO WRITE MARKETING PLAN
Companies that are successful in marketing, always start with a
marketing plan.
Marketing plan acts as a road map of success for any company, no matter
big or small.
It contains a detailed direction on how to carefully achieve your desired goals
with your marketing strategy.
A marketing plan is an important document that helps an organization to
set their future marketing goals and provide direction for accomplishment
of those goals.
ELEMENTS
No matter what you are writing, a business plan or a marketing plan both
start with an executive summary.
Executive summary gives a brief outline of the main points of the plan. It is the first and the most important section of the plan, but should be written in last.
EXECUTIVE SUMMARY
A good executive summary is the one that convinces the reader to read the
full plan.
EXECUTIVE SUMMARY
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Company description contains detailed information about the company, their
vision, mission and their strengths and core competencies.
COMPANY DESCRIPTION
It clearly defines what you are offering and how your product and service
provide benefit to your target market.
SERVICES OVERVIEW
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Your product success is based on your understanding of the industry in which
you are going to operate.
It defines the attractiveness of the industry; how big it is and is there
enough room for profit to enter.
INDUSTRY OVERVIEW
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This is an important section that helps you to know about your target market and how you are going to get them.
For a successful business, it is necessary that you have clear
understanding of your market, target customers, and their needs and
desires.
MARKETING ANALYSIS & STRATEGY
It is the basic and the most important aspect of marketing.
Develop strategies that detail how you are going to achieve your desired goals
and objectives.
MARKETING ANALYSIS & STRATEGY
WHERE CAN I GO FOR MORE INFORMATION?
TO VIEW SOME SAMPLE BUSINESS PLANS, PLEASE VISIT:
http://osmanli19.jimdo.com