We’re connectedlike never before

But what about the Decision Makers?

The Social Customer

The Social Evolution

The Social Business Model

“Businesses move from liking to leading when they look beyond social media to see how social

technologies drive real business value. From marketing and sales to product and service

innovation, social is changing the way people connect and the way organisations succeed”

Are you still an Island?

Social Selling (Sales 2.0)?

“Selling has always been social — it’s just that technology has led to new behaviours on the part of buyers and sellers”

Social Selling (Sales 2.0)?

“Social Selling is no longer an option, it’s become a necessity”

Where are you getting your leads from?

Sales: Old Vs New

Marketing: Push Vs Pull

Social Customer Service

“By 2014, organizations that refuse to communicate with customers by social media will face the same level of wrath from customers as those that ignore today’s basic expectation that they will respond to emails and phone calls.” – Gartner Inc.

3 Newish (not as Widely Used as they Should Be) Sales Tools....

Tools: Blogging

Tools: Blogging

1. Define Your Audience2. Keyword research/SEO3. Create Great Titles4. Offer Value5. Create Thick Content6. Format for the Internet7. Post Consistently8. Promote on Social Media9. Allow, Ask For and Respond to

Comments10. Learn from the Analytics

1. Try to Write for Everyone2. Forget about SEO3. Spend 5 seconds on Your Titles4. Write Ads/Spam 5. Create Very Short Articles6. Format for Traditional Media7. Post Inconsistently8. Forget about Social Media9. Ignore Comments10. Ignore your Analytics

Tools: Slideshare

Tools: Podcasting

“Smartphones and Bluetooth (cars) means that it is easier than ever for listeners (still mostly men) to load their favourite podcasts. Nowadays you can grab shows directly onto your smartphone”

Finally, an example: We were approached by a

company who wanted help to showcase and sell a new product into a new market (corporates, international). They had been trying to reach the key decision maker via traditional methodology with limited success.

1. We created a personalised product introduction and created a custom landing page for each target company.

2. We then used a combination of Facebook and LinkedIn Social Advertising and Company Targeting to engage people within the target organisation(s).

Successful ROI:

7 meetings3 customers1 sales partner

Connect

Connect

Today’s Presentation

Thank You

and Good Luck!