HOW TO USE PINTEREST FOR BUSINESS?

OUR SUBJECT

WE ALREADY TALKED ABOUT BEST HINTS ON USING FACEBOOK, TWITTER AND MEDIUM FOR YOUR SOCIAL MEDIA MARKETING. I DECIDED, THAT NOW IS THE TIME FOR MORE AND MORE POPULAR, BUT STILL A LITTLE UNDERUSED PLATFORM – PINTEREST.

PIN MORE OFTEN THAN YOU DO AND BE CONSISTENT

ONE OF THE MOST IMPORTANT HINTS, IN FACT CONCERNING ALL SOCIAL MEDIA PLATFORMS, IS ‘BE CONSISTENT’. WHILE THE EXACT NUMBER OF POSTS/TWEETS AND PINS IS DIFFERENT FOR EVERY AND EACH ONE OF THEM, THERE IS ONE CONSTANT – YOU HAVE TO PROVIDE A LOT OF HIGH QUALITY CONTENT.

YOU MIGHT ASK – HOW MANY PINS EXACTLY SHOULD I USE? WELL, IT STRONGLY DEPENDS ON YOUR BUSINESS AND GOALS. USUALLY PEOPLE SAY, THAT 10 PINS A DAY IS MINIMUM, WITH STRONG RECOMMENDATIONS TO DO IT EVEN MORE OFTEN.

SCHEDULEOK, SO WE DECIDED, THAT FROM NOW ON YOU WILL PIN MORE OFTEN AND DO IT SYSTEMATICALLY. WHAT NOW? SCHEDULE YOUR PINS. WHILE MANAGING 4 OR MORE SOCIAL MEDIA PLATFORMS, REMEMBERING ABOUT EVERYTHING MIGHT BE A REALLY EXHAUSTING TASK. I STRONGLY RECOMMEND USING ONE OF THE SCHEDULING ONLINE TOOLS, SUCH AS BUFFER OR HOOTSUITE. YOU DON’T HAVE TO DO EVERYTHING BY YOURSELF!

DON’T FLOOD PEOPLE WITH PINS

“BUT YOU JUST SAID…” I KNOW, BUT BEING CONSISTENT AND PINNING FREQUENTLY IS NOT EQUAL WITH DROWNING YOUR FANS WITH PINS.  IT’S VERY SIMILAR TO TWITTER – ALLOW PEOPLE TO DIGEST YOUR POST. SCHEDULE PINS IN THE WAY, GIVING YOUR FANS TIME TO GET FAMILIAR WITH IT. DON’T SPAM!

SIZE DOES MATTER

YOU MIGHT HAVE THE BEST CONTENT IN THE UNIVERSE, BUT STILL FAIL TO INTEREST PEOPLE IF YOU THEY WON’T BE ABLE TO REALLY SEE IT.  THERE ARE TWO ASPECT RATIOS WORTH CONSIDERING – 1:3,5 AND 2:3. SO HOW TO ADJUST YOUR PHOTO? THERE ARE TWO WAYS – DOING IT YOURSELF USING PHOTOSHOP OR OTHER SIMILAR PROGRAMS OR GET A HELP FROM ONLINE TOOLS SUCH AS CANVA.

MAKE A PLAN

COMPLETE AN ACCOUNT FOR YOUR BUSINESS. VERIFYING WEBSITE IS A MUST, SO IN CASE OF ANY TROUBLE, DON’T BE AFRAID TO ASK AT HELP DESK. USE AS MUCH KEYWORDS AS POSSIBLE IN YOUR BUSINESS DESCRIPTION AND LINK PINTEREST ACCOUNT WITH FACEBOOK AND TWITTER – IT DOESN’T REALLY NEED ANY EXPLANATION, JUST DO IT

REMEMBER TO PREPARE YOUR BLOG OR WEBSITE FOR A PINNING CAMPAIGN. DOWNLOAD USEFUL PLUGINS ETC., SO PEOPLE WILL BE ABLE TO PIN YOUR CONTENT.  ALSO TRY TO DEFINE YOUR FANS PERSONAS AND RESEARCH THEIR KEYWORDS AND BOARDS, IT MIGHT HELP YOU TO PLAN YOUR CAMPAIGN MORE PRECISE.

INTERACT

• PINTEREST IS SOCIAL MEDIA PLATFORM, DON’T FORGET ABOUT IT. NOWADAYS HARD-SELL JUST DOESN’T WORK ANYMORE. WE ARE ALL HUMAN BEINGS – ACT LIKE ONE. PEOPLE ARE MORE EAGER TO FOLLOW OTHER PEOPLE, THAN JUST BUSINESSES. LET THEM KNOW AND BOND WITH YOU.

LIKE, COMMENT AND REPIN. IT WORKS NEARLY EXACTLY THE SAME WAY AS WITH FACEBOOK AND TWITTER. CREATE A STRONG RELATIONSHIP WITH YOUR FOLLOWERS. PEOPLE LIKE TO BE APPRECIATED, RIGHT? THAT’S THE WAY TO GET MANY LOYAL FANS, SO DON’T MISS ON THIS CHANCE.USE HASHTAGS, DIRECT MESSAGES AND ALWAYS KEEP IN TOUCH, WITH PEOPLE REPINING YOUR POSTS.

BE CREATIVE

USE MULTIPLE IMAGES IN YOUR POSTS. IN MOST OF THE CASES, MOSAIC PICTURES JUST LOOK BETTER AND CAN BE MUCH MORE INFORMATIVE (IF YOU ARE WORKING ON ‘HOW TO GUIDES’ ETC.).

WRITE ON YOUR PINS

PINS WITH TEXT OVERLAYING THEM ARE VERY POPULAR AND ALLOW YOU TO PACK THEM WITH MORE INFORMATION. HOW TO DO IT? IT’S VERY SIMPLE, WHILE FOR EXAMPLE USING CANVA.

LET THERE BE LIGHT

PINTEREST DARKENS YOUR PINS A LITTLE, SO TAKE IT UNDER CONSIDERATION BEFORE POSTING. YOU MIGHT WANT TO

BRIGHTEN YOUR WORK.

USE VISUAL MATERIALS

USING ONLY PHOTOS IS JUST A WASTE OF OPPORTUNITY PINTEREST GIVES YOU. PIN VIDEOS, CREATE INFOGRAPHICS (FOR EXAMPLE USING PIKTOCHART), EXPERIMENT WITH YOUR OWN PHOTOS AND SO ON. PINTEREST IS ONE OF THE MOST CREATIVE SOCIAL MEDIA PLATFORMS – GET ON WITH THE PROGRAM.

BENCHMARK

LEARN FROM THE MOST SUCCESSFUL PINTEREST USERS ON YOUR MARKET. THEY KNOW HOW TO DO IT – WHY NOT USE THIS

KNOWLEDGE?

DON’T FORGET ABOUT NUMBERS

AS CREATIVE AS USING PINTEREST SHOULD BE, YOU STILL HAVE TO MEASURE YOUR SUCCESS (OR THE LACK OF IT). CHECK YOUR GOOGLE ANALYTICS, FOLLOWERS NUMBER ETC. YOU ARE USING THIS SOCIAL MEDIA FOR MARKETING, DON’T YOU? SOME MATHEMATICS IS A MUST.

AND ONCE AGAIN…

BE CONSISTENT. CREATE HIGH QUALITY CONTENT, DON’T GIVE UP, USE HELPFUL HINTS AND EVENTUALLY YOU WILL ACHIEVE YOUR SUCCESS ON THE PINTEREST.

IF YOU KNOW ANY OTHER USEFUL TIPS CONCERNING PINTEREST OR HAVE SOME QUESTIONS, DON’T HESITATE TO PUT THEM IN THE COMMENTS SECTION.

IS THIS THE END?

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