How to Use Geofencing in Mobile Surveys

May 2, 2013

Thursday, May 2, 13

Webinar Agenda

• What is Geofencing

• Examples Where it’s Used

• Use Case Scenario

• Benefits of Use

• Best Practices

• Privacy Issues

• How to Setup Your Mobile Survey and Location(s)

Dana Stanley VP of Marketing at Survey Analytics

Andrew Jeavons CEO at Survey Analytics

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Geofencing allows you to trigger an “event” to happen when a mobile device enters the specified location/range

What is Geofencing?

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• A virtual barrier that is defined by using Global Positioning System (GPS).

• An administrator sets up a trigger alert to be sent when a device is within the geofence.

• These alerts are sent to the device by native messaging services.

How Geofencing Works

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• SoLoMo (Social Local Mobile)

• GF allows us to track metrics that we could not before

• Activities at the location

• Phone information at location

Geofencing is Important

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Geofencing can trigger promotions or incentive based rewards for completing a short survey when someone

enters a store

Examples of Geofencing

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Examples of Geofencing

Returning Customer Incentives: Free casino credit for their next trip to your hotel

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Geofencing Use Case

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Benefits from Geofencing

Verification Respondents are on the

premises

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Benefits from Geofencing

Data in the MOMENTThursday, May 2, 13

Geofencing Best Practices

Be realistic about the size of your fence50-100 feet recommended for best results

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Mobile Survey Best Practices

No more than10 Questions7 Answers Max to Choose From

140 Characters per Question (length of a tweet)

The Length of a Mobile Friendly Survey

10-7-140

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Mobile Survey Best Practices

Offer incentives or rewards for their timeThursday, May 2, 13

Privacy Issues

Consent needed

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Privacy Issues

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A suite of interconnected and easy-to-use information collection and analysis tools, including online surveys, mobile data collection, advanced analytics and data visualization.

Survey Analytics Overview

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Text

Some of Our Clients

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How to Setup Your Survey

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Adding Survey Questions is Easy

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How to Setup Locations

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Activating GPS Handling

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• Import Latitude/Longitude Coordinates

• Or Import the Location Address(es)

Importing Locations

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The Location Survey is Live

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How to Analyze Collected Data

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Questions?

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THANK YOU FOR JOINING US

Phone: 1(800) 326-5570

E-mail: sales-team@surveyanalytics.com

Website: www.surveyanalytics.com

Thursday, May 2, 13