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E m a i l M a r k e t i n g Your Customers

Friday, October 18, 13

What exactly IS email marketing?

Friday, October 18, 13

What exactly IS email marketing?

It’s Not This...

Friday, October 18, 13

What exactly IS email marketing?

It’s Not This...

Friday, October 18, 13

So what is it, really?

“Email marketing is the business practice of sending an email to people on a list in the hopes of selling them a product or service.

The primary intent is to establish loyalty, trust and brand awareness.”

...and why do we use it?

Friday, October 18, 13

For lots of reasons...

Friday, October 18, 13

For lots of reasons...

- it's cost effective

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly- you can track data

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly- you can track data- it's permission based

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building

Friday, October 18, 13

For lots of reasons...

- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales

Friday, October 18, 13

For lots of reasons...

now let’s talk about HOW...

- it's cost effective- it's delivered instantly- you can track data- it's permission based - you can automate it - relationship building - it can boost sales

Friday, October 18, 13

Tools at your disposal

Friday, October 18, 13

Set Yourself Up for Success

DEVELOP A STRATEGY

Friday, October 18, 13

Set Yourself Up for Success

WHO WHAT WHEN HOW / HOW OFTEN

DEVELOP A STRATEGY

Friday, October 18, 13

Keys to good subject lines

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header

Friday, October 18, 13

Keys to good subject lines

- Keep them short and to the point - 50 characters or less- words not to use (free, help, percent off, reminder)- personalization - does not help open rates and can backfire- localization (providing city/state name) does help open rates- don't use the same headline every time- use your name in the “from” line- pay attention to the pre-header

and be sure to proofread!

Friday, October 18, 13

Grow Your Subscriber List

Friday, October 18, 13

Use pop-ups sparingly

they’re effective, but they can be annoyingFriday, October 18, 13

and please be careful...

seriously, though - spam is a really big deal

Friday, October 18, 13

photo credit: Hubspot.com

best practices tips

discussionlive examples

Friday, October 18, 13