Post on 22-Jan-2018
HOW TO USE CANVA TOEFFECTIVELY PROMOTE YOUR BRAND?
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Popular design types
Designs for social media posts
Designs for documents, presentation and resume
Designs for blogging and eBooks
Designs for marketing materials
Designs for social media and email headers
Designs for different events
Designs for Ads
Become a design pro in minutes
Beginner’s Challenge
This is your blank Canva
choose color palette or design for your background
Click on Elements to see more options
When you click on shapes, various shapes will appear
Click on the circle to change it to your favorite color.
change the color by choosing on the palette or click the + sign for more options
Next, Search for a 'hat' and put it on this monkey.
adjust the size and position of the ‘hat’
Then add a background
Search for a fruit and drug it on the frame
From Layouts click Uploads
locate the file you want to upload and click open
the file has been uploaded
Essential canvas tools
On dark backgrounds, make your text white.On light backgrounds, make your text black.
When placing text over an image,
consider using a 'Text Holder’
Always use grids for your images
Grids are a great way to layout your images.
Grids can be use for Instructional steps
1 2
3 4
Marrying Text and ImagesCombine text and images to
create a powerful composition
Adding text to the picture
choose a text style and edit
click the square button to change font color
Use transparency to lighten your photo and make text pop
adjust the transparency
Use a slightly transparent shape to make your text stand out.
adjust transparency to desired outcome
Layer two photos of different transparencies for an interesting texture.
1st photo
2nd photo
Adjust transparency of the first photo
then line it up with the bottom image to create a new image
Placing a margin or design
Type in the text you want using the text options located on the left side
Select background designs
from elements click on the shapes
choose the margin you want to place
adjust the size of the margin by moving the dots on either sides
change color of the margin if you want
finished design
Create your own textures by cropping photos
crop the size of the design
click the check sign
a square texture that could be used as a background.
rotate background
then adjust the size of the background
Creative background tools
Use the ‘Saturation’ filter to remove an image's color: Create 2 Pages
1st Page
choose a shape and color
2nd page
Second choose a picture with black and white picture
drag the first picture on top of the second picture
then adjust the transparency of the picture
finally adjust the shape by moving the dots
Blurring your background image pairs well with a white icon.
first choose an image background
select an icon
adjust icon color to white
adjust saturation or transparency
Use neon colored text with a desaturated background.
First choose a layout or design
Add text to the background
change color of the text
click Filter to adjust background
adjust saturation to 0
Adjust text color and size
A colored block in front of your background can be used for text.
place and adjust the block in front of the background
Add text to the block
change color of the block if you want
Finally, adjust transparency of the block
Branding
Designing a presentation
Use the same 'banner' throughout your design.
Add and adjust text
Use the same 'frames' in your design to create a consistent layout.
Have a strong cover design and match it with a simpler content slide.
simple content slide with title of the presentation
Building a brand kit
Choose a color palette of 4 colors or less that reflects the personality of your brand
Click the + sign to get the hex code
copy and save the hex code for future use
choose a suitable title font for your brand
Choose a readable subtitle and body font to suit your brand.
To ensure that your logo can be recognized when small, decide its minimum size.
adjust size of the logo
Leave enough room around your logo and tagline.
Make sure it is readable and has plenty of white space
Keep the placement of your logo & elements consistent
Color Relationship
A ‘complementary’ scheme is made using colors that are opposite each other on the color wheel.
Example opposite color of yellow is blue
A ‘monochromatic’ scheme is made using various tones of one color.
An ‘analogous’ scheme is a group of colors close to each other on the color wheel.
A tint is a lighter version of a color.
A shade is a darker version of a color
Choosing the right font
The key to choosing fonts is CONTRAST.
Size Matters
Readability
Ensure your Body Font is simple and easy to read.
Resize text so it fill up a shape. Then delete the shape
Always choose a font that emphasizes your message
this text looks informal and fun
Font Pairing Basics
Try pairing a regular and a bold font together
Pair a bold font with a script font
Pair a tall font with a short font
Try pairing a thin and thick font
Try pairing regular and italics together
Tips for titles
Bring order and impact to your titles by aligning them
Titles can be left aligned
Titles can be right aligned. This is useful when an image is on the left
Letter spacing can be used to match the width of other words.
This is found in the drop down menu under ‘Text spacing’
You can increase the size of each word to have a uniform width.
Introduction to
Infographics
Using a number inside a shape will make your information stand out.
In the Canva library there are many graphics which can be used to visualize information.
Represent your data with large graphics. This makes your information easily understood.
Color can be used make your statistics and data clearer.
Use lines to connect column graphs to a set of numbers.
Design for Social Media
Create a consistent template for your social posts.
This includes colors, fonts and imagery.
Social
Ensure your designs are consistentacross all social media sizes.
Make your cover image compliment your profile photo.
You may need to create multiple templates for different types of content.
A consistent, eye catching layout will help your viewers recognize and remember you.
Perfect Presentations
Your title sets the mood for the rest of your presentation.
Use the same fonts, colors and imagery throughout.
Change the title into content pages…
by moving the background and titleto make space for your text.
Ensure your text doesn't crowd the page and is away from the edges of the slide.
Limit the amount of text on your page. Aim to have a minimum font size of 30.
Rather than load too much information into one slide. Split the information into
two slides as shown below