How to use Blogs, Twitter, and LinkedIn for LegalOctober 8, 2010Larry PortRocket Matter, LLC

Learn the Straight Learn the Straight Dope!Dope!

Hype“I think Twitter is, arguably, the

most powerful branding mechanism since television.” - Guy Kawasaki

Reality

Source: InformationIsBeautiful.Net

RealitySource: InformationIsBeautiful.Net

Not Hype

Not Hype: National Media Springboard

Not Hype: Create & Build Relationships

non-organic paid adsnon-organic paid ads

Not Hype: Search Engine Optimization

Not Hype: Richer Live EventsNot Hype: Lead GenerationNot Hype: Reputation Protection

Blog: Self-published periodical articles online. Kind of like a personal e-zine.Twitter: Basic online profile plus ability to follow people, have them follow you, and send140 character messages.LinkedIn: Rich online professional profile plus ability connect with others, participate in groups, have discussions, more.Facebook: Rich online casual profile plus...OK, we all know what it is. If you don’t go see the movie.

What are they?

Blog: Discoverable and valuable content. SEO. Primary social media marketing tool.

Twitter: Relationship building. Brown-nosing. Blog support, live event support, trend spotting, breaking news.

LinkedIn: Introductions. Keeping tabs on people. Relationship building, blog support, thoughtful professional dialog.

Facebook: Repository for social media activity. Relationship building. Events. More personal, casual (think birthdays).

What are they good for?

Blog: Who really cares what I think about things and when am I going to have time to write anyhow?Twitter: So much garbage, so annoying, the ultimate distraction medium. Why do I want to listen to these gasbags?LinkedIn: It’s like Facebook, but boring. Who cares? I never check in.Facebook: Will the picture of me streaking across campus holding a bong surface?

Nagging Questions

Time Allotment3-5 Hours per week

Source: The State of Inbound Lead Generation, HubSpot.com

Source: The State of Inbound Lead Generation, HubSpot.com

Source: The State of Inbound Lead Generation, HubSpot.com

Source: The State of Inbound Lead Generation, HubSpot.com

Great Blogging ToolsWordPressFeedburnerShareThis

RSS Reader

Anatomy of a Blog Post

Compelling, keyword-rich title

Art for visual interest

Call to Action

Enable sharing

100-400 Words

Anatomy of a Tweet

@= Reference to another Twitter user

#= Hashtag, enables search and filtering

Shrunken URL140 Characters or Less

Three E’s for TweetsducatengagentertainE

Source: Jay Berkowitz of 10 Golden Rules

Great for Live Events

LinkedInMore than just a living Rolodex.

GroupsOnline discussions with good behavior.

The Online World is like ToothpasteOnce it’s out, it’s not going back in.

http://info.rocketmatter.com/social-media

Thank You!Let’s Talk!

larry@rocketmatter.comlegalproductivity.com