Post on 22-Nov-2014
description
PREPARING ACT! FOR THE HOLIDAY SEASON
With Your Hosts… Todd Viau and Lori Feldman
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Agenda
Determine who gets what kind of greeting or gift
Strategies for cleaning up your list Getting rid of duplicates Creating groups to help Creating a holiday field Managing bad emails and addresses
Sending Snail Mail (or hand delivery)Sending E-mail Greetings
Copyright 2014 The Database Diva – 314-485-4350 www.TheDatabaseDiva.com 3
How will you send?
“Email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season.”
- Experian
“82% of Black Friday shoppers want to receive email updates about Black Friday sales.”
- Experian
During Q4 of 2013, emails sent on Saturdays and Sundays boasted some of the highest open and CTRs. Emails sent later at night tended to be most engaging.
- Experian
Copyright 2014 The Database Diva – 314-485-4350 www.TheDatabaseDiva.com 4
Clean Up Your List
Get rid of duplicates Manually With Software
Duplicate Remover Wizard
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Clean Up Your List
Create Groups Customers without addresses Customers without e-mails
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Clean Up Your List
Create a Holiday field? Multiple drop-down (Card, Gift, E-mail) Create a group for each sales rep to review Update list in Contact List view in Edit Mode
Copyright 2014 The Database Diva – 314-485-4350 www.TheDatabaseDiva.com 7
Snail Mail/Hand Delivery
Prepare label (or envelope) template Select label type Change font face or color
Make sure envelopes will have return address
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Swiftpage Seasonal Templates
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Snail Mail/Hand Delivery
Time to send Lookup Final review Sort list (Zip Code or Sales Rep or Company
name) Print Labels/Envelopes
Make a plan to handle returns
Copyright 2014 The Database Diva – 314-485-4350 www.TheDatabaseDiva.com 10
E-mail Messages
Select or prepare message in Swiftpage Send a test
Time to send Lookup Final review Send Now or Schedule Send
Make a plan to handle returns 2% of email addresses go bad each month Mail Preference custom field
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