How To Sell Effortlessly With Inbound Marketing

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Transcript of How To Sell Effortlessly With Inbound Marketing

Digital Marketing WebinarHow To Sell Effortlessly With Inbound

MarketingAugust 28, 2015 | Deepak Kanakaraju, Digtal Marketing Consultant, Blogger,

Entrepreneur

www.digitalvidya.com

How to Sell Effortlessly with Inbound Marketing

Deepak Kanakaraju

My Blog: DigitalDeepak.com

The Current State of ‘Sales’

Selling is not that easySales people do not love their jobsIt is hard to make people pay youYou have to lie to sell (Some people do)Indian people do not take out their wallets easilyYou need to create hype to sell!

Myths and Misconceptions (that are true sometimes!)

How Sales Should be?

You should create great products and services.People should discover your product.They should learn about your product and start trusting you.They will buy from you because they want/need your product.They will be happy customers. They will Buy Again

Sales Need to be an Uphill Battle

Sales should be like this (And it can be)

Traditional Marketing

How Losers Try to Get Girls

I am richI look goodI will keep you happyI am better than othersBlah Blah Blah

“I will approach a 100 good looking girls and one of them will say OK.” - The Loser

Trust?

How to Get Girls Effortlessly. And the right ones!

Eye ContactSmileMore eye contactSay “Hi, Hello”Phone NumberCoffee(s)Dinner(s)$*#@*&^More of the all the aboveMarriage ProposalLong lasting Marriage

The Funnel

Eye ContactSmileMore eye contactSay “Hi, Hello”Phone NumberCoffee(s)Dinner(s)<You know what>More of the all the aboveMarriage ProposalLong lasting Marriage

DiscoveryAttractionMore attractionAttentionLead GenerationTrust BuildingTrust Building<that part is missing>Instead <friendship>Transaction (Sale!)Customer Retention

1.Driving Discovery and Attention

Search Engine MarketingDisplay ads on niche websitesFacebook AdsYouTube AdsContent Marketing with SEOGuest PostsSolo Email AdsWebinars!

2. Lead Generation

Landing PagesNotification BarsPopupsExit PopupsSidebarsContact formsRegistration formsFree trial registrationCo-Registrations

3. Building Relationship & Trust

Follow Up MessagesDrip MarketingBe UsefulSend useful contentIdentify needs/problemsAnswer their questionsBUILD TRUST(They should buy your products or unsubscribe from you - like a girls says “don’t call me again!)

4. Present Your Products (to help!)

Present your productor services (subtly)Let them discover itPresent it because youwant to help themEducate about productRemove objectionsSell effortlesslyUpsell and retain customers and help them solve their problems / achieve their goals

Thank You!

www.digitalvidya.com

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