Post on 19-Nov-2014
description
Content Management Systems
Which one is right for you?
Courtney PembertonSchipul – The Web Marketing Companycpemberton@schipul.com281.497.6567 x537
Today we will talk about:• What is a CMS?
• Why a CMS will change your life
• What options are out there? – an overview of WordPress, Drupal and Tendenci
• What questions do you need to ask yourself
• What is a realistic budget
What is a CMS?
According to Wikipedia…• A content management system (CMS) is a system
providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based. The procedures are designed to do the following:– Allow for a large number of people to contribute to and share
stored data– Control access to data, based on user roles (defining which
information users or user groups can view, edit, publish, etc.)– Aid in easy storage and retrieval of data– Control of data validity and compliance– Reduce repetitive duplicate input– Improve the ease of report writing– Improve communication between users
In other words…
This guy is saving time
You don’t have to be one of these…
Hi, we’re developers!
You don’t have to know this…
<HTML>
And you won’t feel like this…
The WYSIWYG
So why invest in a CMS?
• Let’s recap:– Saves you time– Easily update your website without
having to be a developer or know html– It’s a collaborative effort because it’s so
easy• But what else…
So why invest in a CMS?
• “Ease of use changes behavior”–Dynamic and real – time content– Rich media– Search Engine Optimization
• Position yourself as a thought leader
www.hitechelectric.com
So why invest in a CMS?
• “Ease of use changes behavior”– Dynamic and real – time content– Rich media– Search Engine Optimization
• Position yourself as a thought leader
www.cmcconstructionservices.com
So why invest in a CMS?
• “Ease of use changes behavior”– Dynamic and real – time content– Rich media– Search Engine Optimization
• Position yourself as a thought leader
Search Engine Optimization
So why invest in a CMS?
• “Ease of use changes behavior”– Dynamic and real – time content– Rich media– Search Engine Optimization
• Position yourself as a thought leader
www.saurageresearch.com
www.gnapartners.com/blog
With over 1200 CMS options out there, we will just focus on 3 today….1.WordPress: Used for websites with basic
content updates like posts, pages and basic categorization; easily integrated
2.Drupal: Necessary for custom functionality requirements and typically used for large, robust websites
3.Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
Open-Source Options• WordPress and Drupal
• Open – source: A main principle and practice of open-source software development is peer production by bartering and collaboration, with the end-product, source-material and documentation available at no cost to the public. - Wikipedia
WordPress – 62.4%
Drupal – 8.79%
http://trends.builtwith.com/cms
WordPress• Used for websites with basic content
updates like posts, pages and basic categorization; easily integrated
WordPress: Easy Install• GoDaddy’s One-click Install
http://www.ehow.com/how_4791402_install-wordpress-godaddy-hosting-account.html
WordPress: Self sign-up• WordPress.com
– Hosted by WordPress– Everything is taken care of: setup, upgrades, spam, backups, security, etc– Secure Dashboard– Content backed up automatically– Cannot upload a custom theme or modify the code– Can’t upload plugins
• WordPress.org– Self-hosted– Upload themes and plugins– Complete control to change the code (technical skills recommended)– You are in charge of spam protection, upgrades and back-ups
• More info: http://en.support.wordpress.com/com-vs-org/
WordPress: Easy Integration• Integrates with other softwares easily
–Mail Chimp: http://wordpress.org/extend/plugins/mailchimp/
– Eventbrite: http://wordpress.org/extend/plugins/eventbrite-for-the-events-calendar/
WordPress: Blog and Website
• Use WordPress to power your website and blog without having to setup two different websites
www.stetsonassociates.com www.stetsonassociates.com/blog
WordPress: Templates• Thousands of template options out
there, for example:– Themeforest – www.themeforest.net–Woothemes – www.woothemes.com
WordPress: Plug-ins• Extended functionality and access to
over 18,000 plug-ins
http://wordpress.org/extend/plugins/
Stores Rotator
BlogShopping Cart
Things to think about…• Limited customization to plug-ins
• Installing plug-ins will require a developer at some point
• Permission levels are limited
• Open-source is free, if you have the skill set
Drupal• Necessary for custom functionality
requirements and typically used for large, robust websites
• Let’s talk legos…
Drupal: Powers LARGE sites
Drupal: Powers LARGE sites
Drupal: Powers LARGE sites
Drupal: Passionate Community
Drupal: Infinitely Customizable• Over 6,000 modules available– Gmap - http://drupal.org/project/gmap– CiviCRM - http://drupal.org/project/civicrm– Ubercart - http://drupal.org/project/ubercart– Drupal API – complete customization
For example – IKEA Houston’s Shopping Cartwww.ikeahouston.com
Drupal: Creative Content• Contextual Content
www.lockebryan.com/our-team
Drupal: Permissions• Granular Workflows for viewing
content
• Organic groups fosters collaboration
www.fairwaysupply.com
Drupal: Self Sign-up• Drupal Gardens
www.drupalgardens.com
Things to think about…• Drupal configuration is not easy if you
are a non-developer (not a good out-of-the-box solution)
• Functionality may become unsupported because it is community-driven
• Open-source is free, if you have the skill set
Tendenci• Best for organization and B2B
websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
Tendenci: SAS• The goal of Software as a Service is
to lower cost
• Software that brings in more revenue for organizations
• Hosted on the cloud (Amazon)
Tendenci: Out-of-the-box• Tendenci Core
Calendar Events[source of revenue]
www.schipul.com/events
Job Board[source of revenue]
www.prsahouston.org/jobs
Photo Albums
www.culintro.com/photos
Stories
www.discoverygreen.com
Business Directories[source of revenue]
www.houstontech.org/directories
Articles/Press Releases
www.milleroutdoortheatre.com/news
Tendenci: Membership Management
Tendenci – Newsletter Integration
• Campaign Monitor
www.campaignmonitor.com
Tendenci: Plug-ins• Flexible framework allows for custom
plug-ins at a competitive cost– Ex. Videos gallery– Ex. Staff– Ex. Before and After Photo Gallery
Videos Gallery
www.thinkla.org/videos
Staff
www.schipul.com/staff
Before and After Photos
www.austin-weston.com/before-after
Tendenci: Self Sign-up
www.signup.tendenciapp.com
Things to think about…• Limited flexibility in hosting options– Higher security
• Smaller community of developers
CMS Recap1.WordPress: Used for websites with basic content
updates like posts, pages and basic categorization; easily integrated
2.Drupal: Necessary for custom functionality requirements and typically used for large, robust websites
3.Tendenci: Best for organization and B2B websites that can utilize out-of-the-box functionality and modules; custom plug-ins available
Budget• Budgets vary• Dependent on CMS• Dependent on complexity of your
website• Ex. Schipul’s price range
Questions to ask1. What do I want my website to do? It’s all about
the functionality and complexity of your website
2. Where do you want your website hosted?
3. What is your timeline?
4. Who will be updating my website(s) and how many will need access?
5. What is your budget?
Resources• Wordpress.com• Wordpress.org• Drupal.org• Drupalgradens.com• Tendenci.com• Signup.tendenciapp.com
Thank you! Call Me!Courtney PembertonBusiness Development Associate281.497.6567 x537cpemberton@schipul.com
Schipul – The Web Marketing Companywww.schipul.comBlog.schipul.com
Tendenciwww.tendenci.comBlog.tendenci.com