How To Run Your Brand Like A Presidential Campaign: Ensure Your Brand Wins @JoshGinsberg, Founder/CEO of Zignal Labs

@JoshGinsberg Founder/CEO of Zignal Labs

Arnold Schwarzenegger 3 POTUS campaigns

24 HOURS 24 SECONDS

Political Campaign

Crisis

Candidate

Crisis

Marketing Campaign

Brand

REALTIME

Observe

Orient

Decide

Act BOYD CYCLE

Campaign Crisis Product Launch

OBSERVE

OBSERVE

OBSERVE

OBSERVE

ORIENT

ORIENT (Part 1: Where)

ORIENT (Part 2: Who)

Decide

DECIDE

Act

ACT

1Political Campaign=Marketing Campaign. Candidate=Brand. Crisis=Opportunity. #PRSAICON

TAKEAWAYS (“Tweetaways”)

2 The 24-news cycle is now 24 seconds. Or less. #Realtime #PRSAICON

TAKEAWAYS (“Tweetaways”)

3

If you can complete two Boyd Cycles before your opponent completes one, you are probably going to win. #PRSAICON

TAKEAWAYS (“Tweetaways”)

4 Stay ahead of what the world thinks. @zignallabs #PRSAICON

TAKEAWAYS (“Tweetaways”)

THANKS / Q&A