Bre DiGiammarinoSenior Director OutreachGenerosity by Indiegogo@gogobre

Crowdfunding Impact

Leo Buc Executive Co-DirectorCommon Vision@fruittreetour

Bridgett CollingDirector of Content StrategySee3 Communications@BridgettColling

See3 is the digital agency for do-gooders.

We work with nonprofits and social causes, activating people to change the world. We develop videos, websites and digital strategies to deliver on goals like fundraising, advocacy, awareness, recruitment and more.

Poll Questions

Have you used crowdfunding in the past to raise money for your

nonprofit?

Have you used an online giving platform

like Indiegogo to crowdfund in the

past?

Is your organization planning a

#GivingTuesday campaign?

How much do you hope to raise in your

next fundraising campaign?

What will the funds you raise help you to

achieve?

Today’s Agenda● Value of crowdfunding

● Frame your fundraiser

● Create your draft

● Launch with momentum

Generosity by Indiegogo

#GivingTuesday 2015 at Generosity

Igg.me/GivingTuesday

Why crowdfund?• Donors

• Dollars

• Awareness

• Impact

• Easy social media

• Reach new audience

• No platform fees

• Tools to run on your site

• Support and advice

Why use a site?

Today’s Agenda● Value of crowdfunding

● Frame your fundraiser

● Create your draft

● Launch with momentum

● Make the most of #GivingTuesday

Identify your purpose

Make it personal

• Who is running the fundraiser

• Who is the beneficiary of the fundraiser

Set an attainable goal

Today’s Agenda● Value of crowdfunding

● Frame your fundraiser

● Create your draft

● Launch with momentum

Plan roles & responsibilities

• Writing• Design

• Social media, PR• Customer service

• Video• Donation levels

Put together your story

• Summary• Problem

• Budget• Involvement

• Context• Solution

Create your write-up

• Credible

• Authentic

• Specific

• Simple

• Visual

Create your video

• 1st 30 sec matter most w/ max 3 min

• Personal

• Specific to fundraiser

• Grateful

Set donation levels

• Impact unit

• Physical item

• Digital reward

• Experience

Today’s Agenda● Value of crowdfunding

● Frame your fundraiser

● Create your draft

● Launch with momentum

Prepare to use all community touch points

• In person

• Telephone

• Email

• Social media

• Updates

• PR

• Offline sharing

• Events

Roll out strategically to raise 30% of goal in first 48 hours after launch

• Engage close community in weeks ahead of launch

• Identify seed and incentive donors to roll out through fundraiser

• Reconnect with close community couple days before launch

• Launch with email

• Follow with social media

Keep engaged with community via updates and social media

• Post personal and impact stories • Share fundraiser status updates• Continue to cultivate close community• Roll out and promote incentive donations

Rally additional audiences

• Indiegogo community

• Industry and local press

• Relevant on & offline groups (e.g. neighborhood, alumni, interest area, etc)

• Celebrities

Thank you!

Resources to follow by email:

• #GivingTuesday prep calendar (now)• Marketing plan template (now)• Fundraiser draft creation toolkit (now)• Amplification toolkit including promotion & press tools (Mid Nov)

Sign up today to access 0% fees and personalized advice on your #GivingTuesday fundraiser at igg.me/givingtuesday

Questions?

Anything we can help with?

Get in touch!

Bridgett, bcolling@see3.comBre, bre@indiegogo.comLeo, www.commonvision.org

Today’s Agenda● Value of crowdfunding

● Frame your fundraiser

● Create your draft

● Launch with momentum

● Appendix: Make the most of #GivingTuesday

● Founded 2012 to launch holiday giving on Tues after Thanksgiving

● Est. 470% increase in online donations on #GivingTuesday

● 15.4B impressions in print & social media

What is #GivingTuesday?

• Oct: Set goals, team and draft• Early Nov: Create promotion plan• Mid Nov: Launch & raise first 30% before Thanksgiving• End Nov: Send community actions to perform on #GT • Dec 1: Activate community to perform #GT actions• Dec 2: Thank community and share results from #GT• Rest of Dec: Continue updates through month

Share #GivingTuesday call to actionCreate urgent call to action• Dollar or percent goal for day• Incentive donation if possible

Create template posts• Include call to action, hashtags and links to

organization accounts• Sample: It’s #GivingTuesday! Help

@CommonVision raise 50% of goal to grow trees at 1000 schools: igg.me/xxxxxx. #GrowFruitGrowPower

Activate community on #GivingTuesdayShare template social media posts with community• Direct email • Fundraiser update • Social media

Post social media updates throughout day• Goal milestones• Thank you messages • Sample: TY for supporting @CommonVision,

@DonorName! Pls keep up momentum & tag 3 friends to join you for #GivingTuesday: igg.me/xxxx.

Keep up #GivingTuesday momentum through December

Create #GivingTuesday wrap up w/ donor, dollar & tweet stats• Blog• Fundraiser update• Social media

Identify goals for rest of year• Thank donors for getting you this far• Encourage them to help you hit your full 2015 goals