How to promote your lottery through Social Media

Helen ColdicottColdicott Freelance Training

Director

Heads up

• Types of Charity Social Media Supporter• Facebook ideas• Twitter ideas• How to make this work for you…

We love to talk

Hear the latest news & gossip

Self identity Likes & Dislikes

Mediaas in various types and formats

AudienceVaries depending on which channel

How many people use them in the UK?

41 Million 10 Million

2nd largest search engine200,000 10 Million

Percentage of nonprofits on social networks

http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg

How does this relate to charities?

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html

In 2013 36 Million (75%) adults in UK will access

the internet everyday

24 Million Britons log onto Facebook everyday

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html

http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-andindividuals/2013/index.html

30% of charity supporters are inspired by

social media

6 Types of Digital Donor

Comfortable families Marie – 31%

Single young starter Neil – 18%

Wealthy professional Jacqueline 15%

Affluent oldie Margaret -13%

Family Man Clive - 8%

Squeezed families Rachel – 8%

Facebook Ideas

Why do people play lottery games?

• Excitement• Wealth• Equal chance of winning• Give something back• Accessibility• Convenience

ExcitementShare photo’s of people winning

WealthShare photo’s of people winning

Write your own Lottery Blog

CSR - Encourage local businesses

Ask questions…

Remind people…

Short & Sweet…

Story telling & doing your bit…

What could they win?

Promote your lottery on your banner

Emoticons…

http://www.bitrebels.com/social/facebook-science-engagement-infographic/

Best day to post?

How will you engage your Facebook audience?

Try to list as many different ideas for engaging your audience on Facebook.

10 minutes to think of as many as possible.

Exercise:

Twitter Ideas

http://www.theguardian.com/healthcare-network/2011/apr/21/nhs-choices-healthy-use-twitter-facebook

AccessibleMake it easy to enter…

Giving something backReasons to enter…

Giving something back

Create an image to promote

Ask someone famous to announce the winner

How does their money help?

How will you engage your Twitter audience?

Try to list as many different ideas for engaging your audience on Twitter.

10 minutes to think of as many as possible.

Exercise:

Non profits attribute their social media success to:

http://blog.avectra.com/wp-content/uploads/Fundraising-Infographic-Final-March-2013.jpg

Follow

@helencoldicott

for free social media advice…

www.coldicottfreelancetraining.com