Post on 01-Nov-2014
description
Using social networking to promote your business
Geekup Doncaster 23 February 2011
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About me
• Helen Kitchen, Reputation Manager - @HelenKitchen_PR
• Freelance consultant for 8 years www.helenkitchen-pr.co.uk
• Yorkshire-based specialist PR & full service marketing agencies, web-based publisher, Press Association
• CIPR member since 1998
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About this presentation
• Practical tips about how you can use social media to promote a business
• Examples of how other businesses are already using social media successfully
• Checklist to get you started
• What’s stopping you/your clients?
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Reputation matters!
• Reputation = what you say, what you do, what other people say about you
• Reputation management = engaging with people who matter to you, to raise awareness of what you say and do
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Why social networking?
• Social media is the fastest growing communications medium ever
THE PEOPLE THAT MATTER TO YOU ARE
ALREADY THERE
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Tip #1: Find your focus
• Check out your social media landscape
• Set goals and objectives that are measurable and achievable
• Create a clear strategy to strengthen customer service, reach new customers, raise your profile, improve your reputation, or network with more peers
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Tip #2: Showing up is not enough
• Find “your” audience – go where your customers go, rather than expecting them to come to you
• Get your profiles right
• Start slow: listen – communicate – engage
DON’T JUST BROADCAST / SELL
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Tip #3: Spread the word
• Integrate your social media marketing with other activity (email signature, business cards, website, brochures, PR)
• Link your social media profiles – make it easy for people to find you
• Grow your network – quality not quantity
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Tip #4: Develop your content
• All work & no play… be yourself! Your personality could be your USP
• Share your expertise & advice for FREE
• Use multimedia – words, photos, videos
• Use Google Adwords to identify keywords
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Tip #5: It’s not all about YOU!
• Key to success is 2-way communication
• Let people know you’re there:
Twitter - retweet, reply, DM
Linkedin – comment, answer questions
Facebook – “like” pages, comment
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Tip #6: Measure your success
• Use analytics (eg Facebook, Google) to monitor what sort of content works well
• Keep an eye on what your competitors are doing
• Review your objectives and aims regularly
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Start building your community
• Website/blog – give your audience what they want
• Use social networks to find your audience, connect with them, listen to their conversations, join in and direct them to your content
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Introduce yourself…
• Create a WYSIWYG bio & use a photo
• Comment on/reply to other people’s tweets
• Share blogs/news• Be interesting &
interested• Link to your other
profiles
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Examples of Twitter bios
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Target business networks• Complete your profile:
ask for recommendations, upload a photo, link to your website
• Create a company page• Join relevant groups and
engage with members• Use Questions &
Answers to demonstrate your expertise & find inspiration!
• Share business tweets using the #in hashtag
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Business expertise
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Get social
• Make a welcome video• Provide quality wall
posts & consistent engagement
• Get your “vanity” URL after 25 “likes”
• Use the functionality that’s already there - get people talking, posting pictures & videos, entering contests, playing games
• Add links to other social media activity
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Case studies
The Marmarati social media case study
Ikea facebook case study
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Helpful? Interesting? Or not?• If you would like more tips
on social networking, why not connect with me:
Twitter - @HelenKitchen_PRLinkedIn – Helen Kitchen PRFacebook – HelenKitchenPRBlog – www.helenkitchen-pr.co.uk
• Or give me a ring 07870 213974 or drop me an email helen@helenkitchen-pr.co.uk
• I’d love to hear what you thought of the presentation…