How To Podcast

Who We Are

Inside Digital Media, Inc. www.insidedigitalmedia.com Audio and Video Interviews

Digital Media Industry Experts Distributed over the Internet

Webcasting Since 2003 Podcasting Since 2004

What is Podcasting?

Your Own Radio, or Television, Show Available to anyone via the Internet Delivered automatically Viewable anytime after release

Received By Computers iPods and iPhones TiVo (Television) Other Internet Connected Devices

Why Podcast?

To Clarify and Augment Communications

Example 1: Newsletters

Example 2: Press Releases

Multimedia Newsletter

Text-Based Newsletters Work Repetitive Customer Contact Update Customers on Shared Interests

Podcasts Augment Text Newsletters Audio Imparts Personality Audio Listen While Commuting Video Picture Worth 1,000 Words Text Becomes “Show Notes”

Multimedia Press Releases

Text-Based Press Release Good For Quick Scanning Bad For Reader Comprehension

Podcasts Augment Text Press Releases Audio

Conversational Explanation Conveys Enthusiasm

Video Enables Demonstration

Podcasting Requirements

Website Platform Computer Audio

Microphone Recording Software

Video Camcorder Editing Software

Website Platform

Your Existing Website Best to Integrate a Blog

Enables Content Streams as well as Podcasts Place for Text-Based Show Notes Search Engine Advantages

New Website Blog is Best

Recommended Blog Platform WordPress.org

Computer Requirements

Don’t Podcast From Existing Computer Use New Dedicated Computer Key Features

Back-Up Hard Drive Large (500 Gig) Hard Drives Lots of RAM FTP Software

Audio Requirements

Microphone High Quality Several Choices at Various Prices

Recording Software Sony Sound Forge

Video Requirements

Camcorder Not WebCam Record in Uncompressed Format

Editing Software Provide Conversion to iPod Formats Provide Conversion to Flash Adobe Premier Elements (for PC)

Additional Tasks

Constructing Your Podcast Website

Compatibility: Apple’s iTunes, iPods, iPhones

Optimize for Search Engines

Uploading Your Files

Getting Your Podcasts to Televisions

Want More Information?

Contact: Philip Leigh Inside Digital Media, Inc. Phone: 813-837-3631 eMail: phil@insidedigitalmedia.com Website: www.insidedigitalmedia.com