HOW TO GET POSITIVE ROI

ON YOUR MOBILE APP MARKETING ?

Ron BrightmanCEO, Performance Revenues

WHY BUY MEDIA ?

Volume• App valuation• Cross marketing• Store ranking

Profit• App valuation• Recycling Profits• Take Home

so, HOW can

you get there ?

LTV (Life Time Value)The average Value generated by your users over their lifetime

CPI (Cost Per Install) The average direct cost to acquire new users for your app

ROI = LTV / CPI

Positive ROI LTV > CPI

Tracking Creative Assets

Banners | Video | TranslationThird party attribution platforms

Audience Pre-Targeting:

So should I target my ideal users which are women between the ages of 45-55 with a degree in history and an interest in cats?

”

“

RESULTS-BASED

SEGMENTATION

Results – Based Targeting:

The most common and recommended method to reach positive ROI is optimization based on SEGMENTS

OS X Geo X Type X Source

RESULTS-BASED

SEGMENTATION

OS Geo Type Source

iOS vs. Android

GDPpc ~= Tiers

OS Geo Type Source

OS Geo Type Source

CPM/CPC vs. CPIIncentivized vs. Non

OS Geo Type Source

NetworksSub Publishers

NarrowStart Wide

SUMMARY

Find the right matrix of the best performing segments ofOS | Geo| Type | Source

LTV > CPA

Optimization Strategy

AdvertisersPublishersGet high Volume Of Quality users

Access thousands of traffic sources with

worldwide coverage

Get the Hottest Offers in the market

Get verified offers that convert and pay well

Get reliable 3rd party tracking & robust reporting

Get perfect coverage across countries and Oss

Get Spoiled by your dedicated Hero

Get Paid. On Time. Every Time

Games, Utilities, Social & Money Gaming, Dating, Travel, Shopping

The right kind of traffic, optimized to your in-app events

Get all your needs taken care of by your dedicated Hero

THANK YOU!

Ron BrightmanCEO, Performance Revenuesron@performancerevenues.com