How to organize

CSR AWARDSfor companies?

CENTER FOR

SOCIAL INNOVATION TURKEY

Societal Problems

Education

Health

Environment and

Climate Change

Social Gender

Inequality

Poverty, Corruption, Employee

RightsHuman and Children

Rights

Disabled, Youth,

Elderly

Miniorities, Refugees

Animal Rights

Wars

Change Actors

States

International Organizations (UN, EU, etc.)

Civil Society (NGO’s, Unions,

Professional Organizations)

Private Companies &

Social Enterprises

Communication Channels

(Printed Press, Media, Internet,

Social Media)

Academicians, Universities,

Research Centers

Individuals (Role Models,

Celebrities, Citizens)

The significant problems we face today

cannot be solved at the same level of thinking we were at when we created them.

Albert Einstein

Why Social Innovation?

What is Social Innovation?

‘’ To create innovative solutions to the current social, cultural, economical, environmental problems ’’CSI Turkey

"the design and implementation of better ways of meeting social needs" NZCSI

"new solutions that simultaneously meet social needs and create new social relationships or collaborations." Young Foundation

"the process of designing, developing and growing new ideas that work

to meet pressing unmet needs." SIX

Social Innovation

Unmet Social Problems

Innovative Approachs

SOCIAL INNOVATION

Social Innovation Practices

✔1960s Social Innovation✔42 Universities & Independent Social Innovation Centers✔Some Examples

✔ National Health Service – 1948✔ Open University – 1969✔ Microcredit – 1976✔ Fare Trade Movement – 1988✔ Open Source Software – 1998 ✔ Wikipedia – 2001 ✔ Crowdfunding – 2001

Sİ SŞ SŞ SŞ

CSI Turkey

Social Enterpreneurs

Civil Society Organizations

Corporate Development for

Socially Innovative Companies

Corporate Social Responsibility

Social Innovation Research & Publications

Centre for Social Innovation Turkey

Good for whom?

Business, Social Sector, Beneficiaries

An objective? A tool? A best practice?

for companies

A communication tool for the concept

“CSR” itself

CSR Awards

Objectives

Understanding the added value of CSR Awards for business and social sector

Exploring the major elements of organizing CSR Awards

Determining alternatives for the identification of criteria & idea generation contest

WHY?

Why do we organize

CSR Awards?

What is the added value?

1

HOW?

How will we determine

Awardees?

What will be the

methodology?

2

WHO?

Who will be appointed

as the member of

Selection Committee?

3

Bon appetit…

WHICH?

Which criteria will be

applied in selection

process?

4

5-I

Inclusive

Inspiring

Incentive

Illustrative

Informative (Clarity)

Major Elements of Organizing CSR Awards

4

InclusiveCSR Awards promotes multi-sector collaboration; associates private, public, social, individual actors and the beneficiaries of CSR projects InspiringCSR Awards arouse, stimulate and spread the spirit among the companies & and cause business perform better for all Incentive CSR Awards encourage the companies to initiate & implement CSR projectsIllustrative CSR Awards determine the best practices and englights the high standarts in the field as an explanatory and descriptive tool itselfInformative (Clarity)CSR Awards has clear, transparent and prominent process management and selection procedures

4

OPEN – All eligible companies can apply for these awards. There are no restrictions such as only members of the

NAP being able to apply. For NAPs where there are existing awards in the country already, the Award may only

be open to winners of other National Awards, these requirements are made clear in the Award structure and

communications and this is consistent with the principle of openness.

The European CSR Award Guiding Principles

FAIR – All entries have equal opportunity. There is strict guidance on the amount of support available during the

application phase. If support is offered to one company, it has to be offered to all, even if they don’t take it up.

There is a maximum word count for each entry, and no additional material will be considered by assessors or

judges. During the assessing and judging process, the assessors and judges must be independent from the

companies and their partners.

TRANSPARENT – All elements of the process, including how to apply, when to apply, what support is available,

fixed closing dates, strict exclusion of late entries, criteria for judging, word count requirements, etc. are all clear

and publically available on websites. To ensure full independence, judges and assessors will be asked to sign a

conflicts of interest form.

4

CSR partnership (business and non business partners)

Created in the last 5 years

Positive impact on society and company

Innovation

Multistakeholder Jury

Categories: Large and Small

Non duplication

Check List of Key Elements of This Award:

4

Innovation

Management

Leadership

Resources

Communication

Social Impact

Business Impact

Selection Criteria of CSR Europe Award:

4

Positive Social Impact

Sustainability

Social Innovation

Human and Workers Rights

Supply Chain Sustainibility

Inclusion of Stakeholders into Implementation

Involvement of Corporate Volunteers

Collaboration (among private, public, social actors)

Corporate Sustainability

Integrative Solution (through different business sectors)

Systemic Change to Specific Societal/Environmental Problem

Best CSR Practices in Various Business Sectors

Successful CSR Implementation: Good Planning & Practice

4 Possible Categories for CSR Awards

IDEA GENERATION

CONTEST

What will be the benefit of

organizing CSR Idea

Contest?

6

Create an idea pool for companies

Involve corporate employees and prospective into process

Explore social innovation ideas for disadvantaged groups

Strengthen ties among NGO’s and Business through idea contest for civil society

CSR Idea Generation Contest

6

WHAT?

What are the issues that

should be taken into

consideration during the

process?

5

Taking Necessary Measures Before, During & After the Event

Communicating CSR Awards

Role of Social Media and New Ways of Organizing Awards

Managing the Event

5

İdentify your channels and key priorities/ interests

Plan your key general and particular messages

Communicate and follow up with those interested in applying

Communication Steps - Draft

5

Understand and adapt the national award framework

Prepare communication plan

Launch the CSR Awards in your country and start generating awareness

Start generating entries

Plan assessing and judging process

Last push for entries before closing date

Launch assessing panel & judging panel

Action Steps - Draft

5

Select the winners

Prepare to communicate the winners

National Awards celebration to publicly award the winners

Communicate the winners to CSRforALL and promote them widely

Provide feedback and information to participants who did not win

Attend the CSRforALL Award Ceremony

Report back to CSRforALL to prepare the interim & final report

Action Steps - Draft

5

CSR SOME PRACTICES

KSS KSS KSS KSS KSS

Contact Information

suato@sosyalinovasyonmerkezi.com.tr

www.en.sosyalinovasyonmerkezi.com.tr

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