Post on 13-Jul-2015
Lauren Pedigo@laurencpedigo
Inbound Marketing Specialist
HubSpot
Brittany Leaning@bleaning
Content Strategist
HubSpot
CREATED BY:
In 10 minutes you can …
Run a Mile
Eat a Snack
Fill Your Gas Tank
Drink a Cup of Coffee
And now, you can monitor your company’s
social media in 10 minutes too.
How?
A little teamwork will get you there.
Want to learn more? Check out these free resources.
Download the Ebook Or, keep on clickin’ for quick tips.
There’s so much to do and so little
time. So, split it up.
Your Marketing Team Should Monitor:
Activity of your leads
Activity of thought leaders in your industry
Conversations with words that are core to your brand
Your Sales Team Should Monitor:
Open leads’ Twitter & LinkedIn conversations
“Closed lost” leads tweets related to your product
“Closed won” leads to follow up with them after the sale
Your Support Team Should Monitor:
Questions people have about your product
Conversations customers are having about your product
Positive and negative feedback about your product
Your Executives Should Monitor:
Conversations people are having with other execs
Conversations about your company vs. competitors
The activity of competitors in your industry
Which social networks should be
your main focus?
Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:
Mentions and searches
Questions about your company or industry
Requests for support
Complaints and feedback
Praise
Competitor Mentions
?
On Twitter, monitor:
Pro Tip: Use
TweetDeck or Social
Inbox to arrange
Twitter streams side
by side.
On Facebook, monitor:
Timeline posts
Comments
Private Messages
Reviews
On LinkedIn, monitor:
Company Page
Group Discussions
With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?
With Google Alerts, monitor:
Quora Questions
Comments
Blog Articles
Links
?
Pro Tip: Google
Alerts are a hidden
gem. It’s a free tool
to keep track of
topics with new
content that appears
on the web.
10 Minute Checklist
4 minutes on Twitter
2 minutes on Facebook
2 minutes on LinkedIn
2 minutes on Google Alerts
Want to learn more?
Get a full website report, including a grade on your social media strategy.
THANK YOU