How to Market(with) MillennialsDon't Overthink it. Don't Bullsh-t Me. Take a Risk and Talk Like a Human.

Millennials ignore marketing, skip commercials, and don’t click on banner ads.

So how do you get the nation’s largest living generation to connect with your brand?

Panelists from Hootsuite, Herschel Supply Co, and Crowd Companies will demonstrate the

new strategic and creative principles that lie behind effective Millennial marketing.

With real examples such as Herschel’s #CityLimitless Instagram campaign, Hootsuite’s

Game of Social Thrones campaign, and examples from Jeremiah Owyang on how “sharing

economy” companies (think Airbnb and Uber) have captured the hearts and minds of

Millennials, you’ll understand why it’s more effective to market with Millennials than market

to them.

Panelists Include:

Dee Anna McPherson

VP Marketing,Hootsuite

Mikey Scott

Global Marketing Director,Herschel Supply Co

Jeremiah Owyang

Founder,Crowd Companies

Ben ParrAuthor,

Captivology

Moderated By:

@dmcp @mikeyscott @jowyang @benparr