Come rendere il proprio prodotto una bomba! creandogli una community attorno

Alessio Fattorini

MILAN 25-26 NOVEMBER 2016

John Vincent Atanasoff

The Atanasoff-Berry Computer

Shockley - Bardeen - Brattain

Thompson e Ritchie

“To go fast, go aloneTo go far, go together

- African Proverb

Hello!Alessio Fattorini

community.nethserver.org

Linux SysadminSupport Specialist and Project Manager at NethesisProsecco evangelistNethServer Community Manager

ale_fattorini

Who

Go FarCommunity is the key to go far

Why?

The best way to have a good idea is to have a lot of ideas

Dr. Linus Pauling - American chemist

Innovation

Innovation★ Diversity

Innovation★ Diversity★ No matter who you are, most of the

smartest people work for someone else (Joy’s Law)

Innovation★ Diversity★ No matter who you are, most of the

smartest people work for someone else (Joy’s Law)

★ 90 % of all community feedback is crap○ this means 10% is gold! (J. Atwood)

Ivory Tower Development

Ivory Tower Development

★ It’s dangerous to create an evironment where developers have no idea who the users are

Ivory Tower Development

★ It’s dangerous to create an evironment where developers have no idea who the users are

★ Developers assume everyone else is a developer

Ivory Tower Development

★ It’s dangerous to create an evironment where developers have no idea who the users are

★ Developers assume everyone else is a developer

★ You’re not your users!

From the outside

NethServer is an operating system for Linux

enthusiasts, designed for small offices and medium

enterprise

NethServer is an operating system for Linux

enthusiasts, designed for small offices and medium

enterprise

NethServer is an operating system for Linux

enthusiasts, designed for small offices and medium

enterprise

What’s your audience?

Comparisons

““Given enough eyeballs, all bugs are swallow ” - Eric S. Raymond ”

Testing and Bugs

Content

Spread the word

Support

Development

Translations

Loyalty

Loyalty★ It’s much harder to leave a group

of people you’re connected to than a faceless product

Loyalty★ It’s much harder to leave a group

of people you’re connected to than a faceless product

★ In community you’re building connections with people which is way more powerful than features

How to make your product a habit?

Habit

★ There are at least two ways to build a habit around an infrequently used product: content and community (Nir Eyal)

How to build a community?

In a nutshell

If you build itthey won’t come

But my project is a great idea and my code is solid!

Why?

Code is not the challenge of a product-based

community, people are.

Let’s put them first

Keep your values always in

check

Linus Torvalds

You need to have the people-people, the communicators, the warm and friendly people who really want to hug you and get you into the community, but that’s not everybody and that’s not me. I care just about the technology.

You need a CMGR

You don’t launch a community

Start small and grow organically

Create a founders group

You’ll need to manufacture the first interactions

Create actvity

Be Welcoming

Be Welcoming

★ First experience is critical★ Feel acknowledged★ Know what to do first★ First post prompt response

Be inclusive

Be inclusive

It doesn’t matter how fun and amazing your project is. If people

don’t feel safe they won’t contribute

Be inclusive

★ Create a space of emotional safety★ Be humble - don’t patronize★ Your opinions counts★ Don’t take yourself too serious

Thank you Toolset

Be supportive

Be supportive

★ They join community to get help not to give it

★ Social Debt Culture between members★ Offer opportunities to members to give

help in return

An answer for everyone

★ Don’t let everyone is talking but no one is listening and responding

★ Train your community to answer

Outcomes

Inclined to participate

Leading by example

Be ready to discuss

My opinion counts

The best way to make people feel you’re listening to them is to actually listen to them

Listen to your community

Listen to your community

But don’t let them tell you what to do

- J. Atwood

Half baked ideas

Half baked ideas★ Open discussion★ Don’t approach with a blank state★ Be aware of bikeshedding ★ Make your questions specific and

provide half the answer yourself★ Always a trade off

Be Transparent

Be transparent

★ Work out loud!★ Open roadmap and open discussions★ No changelog! Release

Announcement★ Show what kind of contributions your

looking for and how much they matter

Be transparent

Some of these might seem obvious but plese keep in mind:

THIS IS NOT ABOUT YOU!

Autonomy

Get the word out★ Go where your future contributors are★ Your project is much more than your

code★ You know everything about what you

have made. Nobody else does★ Blogs, reviews, podcasts, press relations

Rituals

Events

Community is much more than belonging to something

Community is much more than belonging to something

It’s about doing something together that makes

belonging matter - B.Solis

Thanks!Any questions?

You can find me at @ale_fattorini