How To Make YourHoliday Email Campaigns

A SUCCESS

PresenterCrystal GouldeyMarketing Specialist

AWeber Communications

ModeratorJustine JordanMarketing Director

Litmus

“Why should I be doing something different during the holidays?

Idea #1

Surprise Your Readers

“To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.”

BLACKCOFFEE’s Blood Bags

“To learn how to resuscitate your brand and receive a free copy of Heritage Branding, visit blackcoffee.com.”

B POSITIVE

BLACKCOFFEE’s Blood Bags

Mailing costs covered by the 3rd call

10%+response rate

- and -

Results

Idea #2

Personify something adorable or surprising

Frank, the talking fruitcakeWalmart’s sharable holiday meme

Idea #3

Make Something for Sharing

AWeber’s “Harlem Shake”

Idea #4

Create Something Interactive

Office Max’s “Elf Yourself”

Idea #5

Special Packaging for High-End Items

Idea #6

Playing Around with QR Codes

A small way to separate ourselves from a sea of competitive SKUs.“

JJ Winery’s custom QRs

Idea #7

Offer Customized Options

Idea #8

Run A Contest

“One retailer launched a contest on Pinterest and promoted it in email. Audience growth shot up 200% during the campaign.

- MarketingSherpa

Idea #9

Have People Market It For You

Southwest’s Photo Contest

Idea #10

Give A Gift

Fingerhut’s Free Gift

Idea #11

Holiday-ize everything(design, products, etc.)

Idea #12

Help with Holiday Problems

The Dark Chocolate Bakery’s Delivery Options

Idea #13

Sales, Discounts & Coupons!

Idea #14

Hold An Event

“The personal interaction with a targeted demographic can build brand loyalty or generate new interest, adding to a customer base and building business.

- Sara Hottman, Inc Magazine

Starbuck’s Holiday Event

Idea #15

Create A Game

Gamification?

It’s an emerging business practice

Games pull people in and increase engagement

Games teach us what motivates people

MetLife’s “Snowball Game”

Idea #16

Provide Subscriber / Follower Exclusives

Lowe’s Reader Exclusive

Idea #17

Utilize Social Check-ins

“Checking In” at Toys “R’” Us

Idea #18

Start A Marketing Tradition

Guess the brand name

Idea #19

Leverage Pop Culture

Kohl’s Black Friday

Idea #20

Tell A Relatable Story

Tide & Omino Blanco

Idea #21

Incorporate Music

Holiday music encourages customers to buy and spend more in stores.

Maybe it will have the same effect in your campaign?Source: LA Times

Geneva Lab’s Christmas carol torture

Idea #22

Run A Post-Holiday Promotion

Urban Outfitters

ALWAYSREMEMBER..

.

Go light on the politics

Don’t over-mail

Make your readers smile

Get emails done early

Q & ASubmit questions using the chat panel