How to make money with free apps, with inneractive

Nokia Webinar | October, 2012

from Free Apps on the Nokia Store?

How to Make Money

Itay Gadot, VP Marketing | @itay_gadot

So, what do developers really want

inneractive’s mission

Helping developers maximize revenues from their free apps.

Something More About Us

Founded in 2007 Cross-platform App Monetization Exchange Offices in the US, UK and Israel

57 dedicated employees

NOKIA’s preferred ad provider 5 coffee machines

Premium Publishers We Work With

80% of Top Nokia Publishers are Powered by inneractive

Why Free Makes More Money? With more than 90% of the 13 million Nokia daily app downloads being free, in-app advertising is the best way for developers to make big money from their apps.

The Money is in Free

The only product in the world that you can offer for

free and makes more money than the paid version.

Free Apps Generate More Monthly Revenues Your app can make tens of thousands of $$$

each month

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

1stmonth

2ndmonth

3rdmonth

4thmonth

5thmonth

6thmonth

7thmonth

8thmonth

9thmonth

10thmonth

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

1stmonth

2ndmonth

3rdmonth

4thmonth

5thmonth

6thmonth

7thmonth

8thmonth

9thmonth

10thmonthArcade and Action Brain and Puzzles

Market Terminology

Terminology Ad-Request – represents a “call” from an application to the exchange server for a potential ad. Impression – represents a single display of an advert to a user Fill Rate – representing the % of monetized inventory from total available inventory. eCPM – Effective Cost per 1 Thousand Impressions. Display – a monetization channel consisting of standard display banners. Interstitial – a monetization format presenting a “full screen” ad on app load or between game

play/stages. Rich Media – a format of advertising that breaks beyond the borders of the banner. Video – a format of advertising presenting a short video advertisment (usually as interstitial or a

part of Rich Media).

Terminology // Continued "RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an ad-request. Publisher Control – the ability for publishers to control which demand partners / advertising

formats and verticals are used on their application inventory. Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app

inventory based on various KPI metrics.

The Evolution of Free App Monetization

In the Beginning, Ad Networks Roamed the Earth

Utilize external ad server to service campaigns on publishers inventory

Advertisers Publisher Ad Network

Ad Networks Challenges Can’t monetize globally with a single ad provider

No resources to work with multiple networks

Identifying and registering with local networks and

agencies

Low fill rate

Then, Mediation Platforms Arrived

A management layer that enables publishers to manage direct relations with multiple ad networks

Advertisers Ad Network

Ad Network

Mediation Platform Publisher

Mediation Platform Challenges Publishers still need to manage relations with ad networks

Manually manage allocation of traffic to each ad network

Billing ad networks

Long process of adding new ad networks

… Behold, the Rise of the Monetization Exchange A central mobile ad placement marketplace that connects advertisers with publishers. The majority of exchanges work on RTB and integrate with many ad and monetization providers

Ad Network Advertisers Publisher

Ad Network

Exchange

In the beginning…

A Developer Created an App

“I can do display advertising!”, So he said…

Display

He started with one. Then he tried a couple more…

Rich Media Display

They told him: “Rich-media is the future.”

Rich Media Display In-App

Search Virtual

Currency Hyper Local

Eventually, they all called him…

Mobile Monetization Global Landscape

Developer Monetization Issues

Can’t monetize globally with a single ad provider

No resources to work with multiple networks

Identifying and registering with local networks and agencies is a challenge

120 Ad Providers

inneractive Global Inventory

NORTH AMERICA 3%

17% SOUTH AMERICA

1% OCEANIA

3% AFRICA

21% EUROPE

22% EURASIA

25% ASIA PACIFIC

* Percentage of Global Ad requests

Super Auction

Bid $$

Display, Rich Media, Video

$ eCPM

$ eCPM $ eCPM

$ eCPM

Highest eCPM

Highest Yield to the

developer

Easy to Add Local Ad Networks

Cross Platform Easy Integration

1. Robust cross-platform SDK’s

2. Fast integration

3. 120+ ad networks and agencies

120+ Ad Providers

Ad Placement Strategy – Do’s and Don’ts

Ask us for the complete Ad Placement Strategy guide

So, how simple is it

30 Seconds to Sign Up and Download our Ad SDK

Quickly Integrate the Ad SDK

IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance);

One SDK To Rule Them All

RTB Display Rich Media

Virtual Currency

Hyper Local

ONE SDK

And Start Making Money…

Developers Are Making 5 Digits Monthly Revenues $$,$$$

Let’s Start Making Money… Free registration www.inner-active.com Monetization Global Landscape www.inner-active.com/landscape.html Follow us on Twitter @inneractive

THANK YOU Itay Gadot, VP Marketing | @itay_gadot

How to make money with free apps, with inneractive

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Transcript of How to make money with free apps, with inneractive

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