Speeding policy 2.0 How to make exemplary driving

the norm in a few years

Human driver flaws regarding speed • Overestimates his skills and underestimates the chances of having an accident

• Profits from the advantages of speeding,

while not feeling the dangers and loss of quality of life of the public space

• But… is also often unaware of the speed limit

Do car builders take into account these flaws? • Aggressive car design?

• Full power available at all time without warning?

• Speed indicator going to 220km/h for a family car?

• Advertising terms like ‘Sportive elegance’ ‘Dynamic drive capabilities’?

Design influences driver behaviour...

BMW flagship car i8 of € 140 000

Google concept car

The speeding problem is as big as ever

A weekend in Octobre 2016:

BMW i8 after a fatal high

speed crash in Antwerp…

Design for safety? “Model S is designed from

the ground up to be the

safest car on the road”

Driving todays ‘safe’ cars properly is a challenge… After the crash, Tesla rapidly

announced that,

analysing the car’s data

(stored in the cloud), the

car was doing 155km/h

where 80km/h is

allowed…

Why did this car of €80 000

did not prevent its owner

from killing himself?

Ever increasing power needs a counterbalance! How?

ISA, three main types:

1. Closed

2. Half Open

3. Open

a) inform

b) inform, warn & “implications” when ignored

Excellent for new cars, but

difficult & (too?) expensive

for existing cars

EU initiatives for ISA/safety enhancing technology

• EU “Connected and intelligent cars” – C-ITS platform -> 2019/2020

• US: black box is already mandatory

• EU lagging behind, expected new ‘new car’ regulation is step forward, including half

open ISA most probably

• But it takes about 20 years before having your car fleet replaced!

• I have neighbours driving 25 year old cars in our neighbourhood like if they are on

a race track….

Automotive industry & large ICT players • Integrated ADAS (Advanced Driver Assistance System)

in new cars (all major brands)

• Big new players are coming in: Intel, Nvidia, Panasonic, Google, …

• Self driving car ( starting from 2021-2025?), but will be too expensive in

the beginning and mass penetration for after 2035

• BUT: Almost all car manufacturers profit from ‘high power’ ‘high profit’

margins...

The need for short term action remains • 2020 EU & national target: reduce traffic casualties by half!

• Motorized traffic problems are costing society way too much ( maybe € 10 billion

in Belgium)

• Sustainability transition can no longer wait .

Severe morality issue: how can you advise people to walk & cycle more while not

guaranteeing their safety? (nice European court case)

• Electric cars do not pay fuel taxes so we will need ‘smart road taxes’ anyway

(breakthrough around 2020)

The obvious solution: introduce a digital driving pass together with smart road pricing • Influencing driver behaviour is the fastest way to improve traffic safety.

• Price of gps/gsm/camera components have dropped dramatically: the world context has shifted!

• Why are we still using metallic plates and camera’s for public safety, when Google & Apple are

already tracking every movement to sell more stuff?

• Anonymous driving will be the default, there is no real privacy issue!

• We are the Strava and Facebook generation! Tesla has your data…

Virtualizing traffic enforcement: towards vision 0 on traffic offences and… fines • We only need 1 small tracker virtual drive assistant of about € 100 in every vehicle

• By doing so, speeding becomes a data problem: every thinkable policy can be

applied without the current physical and financial constraints

• You can then leverage data analysis, deep learning, predictive actions, …

• Traffic policy 2.0: full transparency instead of playing cat & mice between drivers &

and police (rigged game)

Meanwhile in the private sector, there is something moving...

• Insurance companies with dongles or

smartphone apps (UK, US, NL and now also BE)

• Large transport companies having their own

‘excellent driving’ programs

• SME’s (Prodongle, Suivo, Drivolution)

supporting fleet owners

• Players aiming at the youth (Motosmarty,

Rookiedongle)

Insurance companies lead the way

Insurance companies (2)

Fleet owners – Essers case

Those cases show exemplary driving programs based on ICT follow up work and are cost-effective!

• They go much broader then speed alone!

• A ‘Norwegian’ driving style becomes the norm: exemplary driving, no drinking,

paying attention

• Users are satisfied!

--> Public authorities should make them mandatory for all cars

But policy making can be “slow”… -> Reinforce bottom up approach as a leverage

• Focus on advantages & intrinsic motivation

• Company fleets; insurance companies lead the way (Corporate Social

Responsibility)

• The current scattered initiatives need to be put together for efficiency and impact

reasons

• A “coalition of the willing” will grow and grow, attracting more and more users,

thus putting pressure on others and the government

• Until, finally, government obliges users of public roads to make an on board

assistant obligatory

We need a better ecosystem!

Trusted 3rd party

“consortium”

“Rdrive”

RDrive: a quality label for Responsible driving • RDrive will be the standard for drivers who take up full responsibility of driving a

dangerous vehicle

• RDrive will be a label, a high level technical protocol and a platform at the same

time

• A consortium of private and public partners will need to develop this label and the

technical standard

• Devices who implement RDrive will be remotely upgradable: supporting upcoming

Belgian and EU standards will thus be possible

• Any company or individual can produce or buy the supporting ICT hardware

RDrive: a revolution in traffic behaviour RDrive aims at Vision zero for serious traffic offences

RDrive supports the driver to drive safely and avoid any offences

RDrive puts transparency central: you choose what you share

RDrive lets you choose a trusted party: fleet owner, insurer, public organisation,

specialized companies

RDrive enables gamification techniques (high scores, Pokemon Go analogy)

RDrive supports different levels, depending on the features

RDrive Level 1: “Responsibility” • Tracking & analysing driver data 100% of the time

• By using a dongle connected to the OBD II port with:

• GPS/Galileo receiver

• GSM, Bluetooth, Wifi and USB module

• C-ITS compatible hardware

• Driver ID authentication via BE-ID reader, RFID, smartphone auth.

• Smart Auditive (speed) infraction warning & microphone

RDrive Level 2: “Copilot” • Level 1 AND

• HeadUpDisplay: enables visual navigation, indications and warnings

• Assistance camera’s & high end processing device

• This is a sort of aftermarket ADAS

• They ensure even greater traffic safety and services, like:

• Red light warning

• Advised speed for green light

• Distance keeping

• Distracted driver warning, drunk driver detection

• Pedestrian detection, collision warning

RDrive Level 3: “Cooperative driving” Level 2 AND

Real time/dynamic car sharing

FSTR compatible

RDrive: what’s in it for me? • Enhanced security for you and your loved ones!

• No more traffic fines!

• Reduced insurance fee

• Reduced traffic fee by offering a “digital number plate” combined with “virtual

traffic enforcement”

• When combined with smart road pricing: pay back of fuel taxes should be

possible! (Bellot’s argument against smart road pricing is not valid!)

• Compare your driving scores, try to reach high scores

RDrive: advantages for companies CSR

Lower costs

Fleet management

Employer pride

RDrive: societal benefits • Increased road safety

• Less traffic jams

• Real time ridesharing (Carpooling 2.0)

• Lower police & justice expenses

• When full penetration:

End of the ‘far west’ of traffic

We can get rid off speed slowing infrastructure

Increased quality of life (less stress, no speed offenders waking you up, …)

Flandres, the ideal place to start • Concentration of SME’s, innovation hubs and public institutions working

on traffic solutions

• Enormous traffic jams and traffic safety issue

• Driver’s mentality problem

• Bad infrastructure mix of living & transport

• From ‘last child in class’ to top-5 in 5 years?

What is needed in the short term • Consortium leaders

• Private partners in telematics, ict security, automotive, insurance, fleet

owners…

• Knowledge institutions

• Pilot city

Questions?

For links: see:

http://transitienu.blogspot.be

Joining me?

dominique.demunck@gmail.com