HOW TO LEVERAGE YOUR RUGBY CLUB’S BUYING POWER

THE BACKGROUND

RUGBY CLUBS EXIST TO BENEFIT THEIR MEMBERS

The members of an amateur rugby club will come from a diverse range of economic and cultural backgrounds. We come together around a sport

that provides us with physical, social and competitive fulfillment.

Economically, the average American rugby club is surviving with...

- 25 to 40 players - 30 to 50 contributing members - $28,000 annual budget - 5 volunteer board members - 3 named sponsors - 1 under-paid coach - 0 clubhouse facilities - 1 under-utilized website

Tinker with these numbers a little bit and your club will probably look pretty similar to the rest.

THE CHALLENGE

How do a rugby club’s board members spend most of their time?

Improving Facilities?

Promoting Events? Player Development?

Evaluating Coaches? Organizing Tournaments?

DUES AND SPONSORSHIPSIt wound be great if every rugby club’s administration could spend the bulk of their time improving the experience of their members. But amateur sport being what it is, finding ways to pay for things dominates board meetings.

WHY IS THIS?

RUGBY CLUBS ARE SMALLLets go ahead and admit something obvious here, amateur rugby clubs are tiny compared to the professional sporting franchises in the United States. We don’t have highly-paid board members, coaches or players. But that’s ok.

VALUE IS HARD TO DEMONSTRATE

If your rugby club doesn’t have a massive TV deal, millions in merchandise sales and a strong brand known around the world, how do you demonstrate value to a potential

sponsor? Answer: it’s really really tough. That’s why board members are forced to spend so much time chasing low-value sponsors and players for dues payments.

OUR SOLUTION

CREATE PRODUCTS FOR RUGBY PLAYERS

&

GIVE THE PROFITS TO RUGBY CLUBS

The average American rugby player...

- Is Single - 25 to 35 yrs old - Earns $36,000 / year - Consumes alcohol > twice / week - Watches < 2 rugby games / week - Does 1-3 gym workouts / week - Goes to rugby training once / week - Spends 6-8 hours online / day - Checks their cell phone > 85 times / day - Has played for > 2 rugby clubs - Will play for 4 clubs in their career - Has been to 1 international rugby game

Where do rugby players spend their disposable income?

At the end of September, 2015 Ruck Science conducted a survey of 200 amateur rugby players in the southwest United States - these figures are taken from the results of that survey.

ALCOHOL& BARS

NUTRITIONALSUPPLEMENTS

CLOTHING & APPAREL

DIGITALENTERTAINMENT TRAVEL

AUTO &TRANSPORT

What can Ruck Science offer the community?

Beginning in October of 2015, Ruck Science will be releasing four lines of rugby-specific products designed to help rugby players perform, recover and live better.

Oct, 2015 - Nutritional Supplements

Feb. 2016 - Clothing & Apparel

Mar, 2016 - Digitial Training / Entertainment

Apr, 2016 - Concussion Treatment

WHY PARTNER WITH US?

WE USE OUR OWN PRODUCTSBefore releasing any new product on ruckscience.com, our testing team which includes rugby players on 3 continents, use the product in a rugby setting for several months. This helps us to guarantee the quality to our customers.

MANUFACTURING

CLUB DONATION

75%

OUR AVERAGE MARGIN5%

10%

ADVERTISING & MARKETING5%

SHIPPING SUBSIDY5%

CLUBS BEFORE PROFITSRugby is first and foremost about community. Our goal is to help build

grassroots rugby in the United States. If we can produce a product thatbenefits players and clubs but doesnt make us a dime, we’ll still do it.

NO COST. NO COMMITMENT.We want this to be simple. That’s why we don’t have any minimum requirements for rugby clubs. We’ll never demand that a club promote or endorse our products or put our logo on a jersey. This means there is $0 in up-front costs to clubs.

meet our founder and learn more about our vision...

Address: 2720 Bee Cave Rd, Austin, TX, 78746Phone: +1.512.909.3590

Email: get AT ruckscience.comWebsite: http://ruckscience.com