Nicole Samuels-Williams

Human Centered Design Thinking Innovating solutions

What do all companies have in common?

Innovation..?

Myth:

Reality: 70% nurture 30% nature

Myth:

Reality: anyone in your company

Myth: random

Reality: disciplined

Please recreate WHAT IS DESIGN THINKING SLIDE (not the notes)

What is

Design

Thinking?

What can Design Thinking do for you?

Helps you:

1. See new opportunities consistently

2. Connect deeply with customers

3. Transform insights into actionable ideas

4. Create and implement new solutions with business impact faster and more effectively

“A WELL DEFINED

PROBLEM IS 90%

SOLVED”

Albert Einstein

HMW How three words make design better

Look for work arounds and adaptations

CASE STUDY: Bank of America “KEEP THE CHANGE” Challenge: How might we help mothers manage their finances better?

How might we integrate savings

into people’s everyday lives

to help them save effortlessly?

A mother’s age does not define her

financial behaviour. Instead the life stage

of her children becomes the defining

factor

Many people round up their bill payments for speed, convenience &

peace of mind

Many moms had difficulty saving what

money they had whether due to a

lack of willpower or resources

How could you

dramatically shorten the

process?

What works well

that you can amplify?

What if money

were no object?

How would a martian approach

this?

What new communication channels could you employ?

Millennials: Engaging “Generation Y”

1. Get away from your desk

2. Observe people

3. Embrace a human centered mindset

4. Brainstorm

5. Try experiments

Thank you. Would you like to know more?

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