How to Improve Customer Feedback & Satisfaction Surveys

Post on 18-Dec-2014

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Could your survey be tuning customers out? It’s practically a given that every company will issue a customer satisfaction survey. But it’s not a given that every survey will improve customer satisfaction—or even uncover your gaps and opportunities. There’s a better way. In this presentation, you’ll see a few mistakes companies commonly make with their customer feedback programs. Then, you'll learn about the 6-step process we use to uncover accurate, actionable data for our clients.

Transcript of How to Improve Customer Feedback & Satisfaction Surveys

COMPANY How are we doing? 12:49 PM

COMPANY How are we doing? 12:47 PM

COMPANY How are we doing? 12:46 PM

COMPANY How are we doing? 12:43 PM

COMPANY How are we doing? 12:40 PM

COMPANY How are we doing? 12:37 PM

COMPANY How are we doing? 12:34 PM

1 | Evaluation

2 | Customization

3 | Logic Wireframe

4 | Questions

5 | Analysis

6 | Presentation

Have you ever called our service

department?

If YES: service questions

If NO…

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KNOW THE CUSTOMER EXPERIENCE. COMMAND THE CHANGES THAT MATTER.

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