How to Identify and Track Your Social

CommunityMay 2013

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What’s the top news story happening locally

this week?

Describe in the chat box

While We Wait

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Don’t Forget: Twitter Contest

1) Create a public Twitter list. Tweet a link to it to @NPRKnight.

2) Tweet a photo from in your newsroom or in the field while reporting.

3) Tweet the story idea you find for week 2 of the social media training's assignment.

4) Tweet a link to a story from another station that is in the #NPRKnight training that you find interesting.

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Previously on #NPRKnight

• Getting to know your audience with analytics

• Headline writing

• Web writing

• Your daily workflow

• Visual storytelling

• Finding images, videos and stories you need

• Making the most of Facebook.

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Social Media: Week 2

• Distribution: Sharing your stories as a station or an individual

• Reporting: Finding story ideas and sources from your social media community

• Creation: Create stories that people want to share

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Why? It Can Be a Valuable Tool For…

• Finding sources for your stories.

• Finding story ideas early on.

• Tracking and connecting with your community.

• Following breaking news.

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Twitter Search

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Twitter Search

• Twitter is a powerful search tool that can be used to find out what people are saying about pretty much anything.

• Use search.twitter.com just like you would Google.com.

• Perfect for live and breaking news situations.

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Live Demo

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Twitter Lists

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Twitter Lists

• Lists are a way to organize people on Twitter by topics and categories.

• For example, if you covered commuting in Boston you could create a list of city officials, journalists and newsmakers tied to commuting.

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Demo

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Reddit

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What is Reddit?

• It’s a huge online community made up of many smaller communities.

• People can ask questions, post images and post links.

• It’s a good way of getting the pulse of the Internet at any given moment.

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What is Reddit?

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What is Reddit?

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What is Reddit?

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What is Reddit?www.reddit.com/r/austin

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What is Reddit?

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What is Reddit?

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What is Reddit?• There is a lot of everything on Reddit and most

of what you see will likely not be of journalistic value to you. But there are gems that can lead to story ideas and news tips.

• By monitoring and searching specific Reddit communities, you can get in front of news and find out what’s buzzing.

• You don’t need to check Reddit constantly, but looking around specific communities once or twice throughout the day (or when breaking news is happening) is worthwhile.

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What You Might Findwww.reddit.com/r/houstonwww.reddit.com/r/clevelandwww.reddit.com/r/denverwww.reddit.com/r/capecodwww.reddit.com/r/ texaswww.reddit.com/r/nashvillewww.reddit.com/r/neworleanswww.reddit.com/r/losangeleswww.reddit.com/r/santacruzwww.reddit.com/r/nebraska

Search here: http://www.reddit.com/reddits/search

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Demo

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Other Search Tools

Facebook Search

LinkedIn

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What About Photos and Videos?

http://bit.ly/search-photos-video

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Assignment• Find one story idea by searching social

media.

• Search around on Twitter, Facebook, LinkedIn, Reddit and YouTube.

• E-mail your story idea and how and where you found it to dseditorial@npr.org by end of day Thursday.

• Go here: http://bit.ly/social-assignment

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Assignment

Briana O’Higgins, KMUWBriana O’Higgins, KMUW

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Assignment

Briana O’Higgins, KMUW

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Assignment

Briana O’Higgins, KMUW

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Don’t Forget: Twitter Contest

1) Create a public Twitter list. Tweet a link to it to @NPRKnight.

2) Tweet a photo from in your newsroom or in the field while reporting.

3) Tweet the story idea you find for week 2 of the social media training's assignment.

4) Tweet a link to a story from another station that is in the #NPRKnight training that you find interesting.

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Questions?