content curation A HOW-TO-GUIDE for Home Builders and Real Estate ProfessionalsBy 2-10 Home Buyers Warranty®

WHAT IS content curation?

The process of analyzing and sorting web content and presenting it in a meaningful and organized way around a specific theme.

-macmillandictionary.com

WHY DOES content curation

MATTER TO YOUR BUSINESS?

Distinguishes your business

as an industry expert.

#1#2 Gives your business a competitive edge.

Be the go-to resource for home buyers and sellers.

#3 Improves your

search engine optimization—increase your chances of being found organically online.

It keeps your business page relevant. Most curated content is typically the latest and greatest news and tips; search engines pick up on this and see your site as relevant to the market.

Search engines

rank content

higher.

#4 Keeps your business

top-of-mind.

The more relevant content you’re posting, the more likely your social followers will remember you when it comes time to make a purchase.

WHERE CAN YOU FIND content?

Subscribe to blogs that provide content that is relevant to homeowners and potential home buyers.

Use keywords that relate to the type of content that you want to share. Google sends you an email with articles based on your search terms once a day, once a week or whenever they occur, depending on how you set up your preferences.

Create GoogleAlerts Example Keywords

Home buyer tipsHome maintenance

Home improvementHome financing

Relevant RESOURCES

THE KCM BLOGkcmblog.comReal estate market data pertinent to potential home buyers and sellers.

THE DOOR-STEPS BLOGblog.doorsteps.comHome buyer financing tips.

THE HAPPY HOMES BLOGblog.2-10.com[The 2-10 Home Buyers Warranty® blog] Marketing tips for builders and real estate professionals, home maintenance and building and real estate industry news.

THE ZILLOW BLOGzillowblog.comReal estate news and advice on how to navigate the complex world of mortgages.

HGTV FRONT DOORfrontdoor.com/real-estateDesign, home improvement and maintenance tips.

SHARINGcontent

Now that you know where to find content...

Most websites will include a “share this” section at the bottom of each article (just click and follow instructions). Or, copy and paste the article’s URL (from the browser bar)

into your status update section of your social profile.

it’s time to share it!

Add a description. Always include a short description in your status, for expample: what the article is about, your opinion on the topic or pose a question about the article. It’s best practice to keep this to one sentence (short and sweet is key).TIP: Discussion questions beginning with “would” are known to get the most engagement or comments from your followers.

Include an image. Content can be more than articles. For example, post an image of your floorplans, product or the neighboorhood you build in.

A study shows that [Facebook] posts with photos receive 39% more interaction from users than ones without. (Source: Hubspot).

Share 4-10 pieces of

content a day.

BEST PRACTICES

And finally…

We strongly recommend always providing attribution

to the original author of the content you are sharing.

Sign up for our social media content alerts for real estate and building professionals brought

to you by 2-10 Home Buyers Warranty®.

Email marketing@2-10.com to be added to our distribution list.