Growing Revenue through Pay Per Click Marketing

Presented by:Nathan Pabich & Lyndsey KramerDigital Third Coast Internet Marketingwww.digitalthirdcoast.net773-904-2700

Webinar Offer LogMyCalls Free Trial

• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880

Next WebinarThursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer

• How to be a forensic detective and read your analytics• Look at web traffic as you would a crime scene• How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors• Sign up LogMyCalls.com/webinar

Jesse Wroblewski serves as the Founder and Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms.

He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.

Jesse Wroblewski, Generations Beyond

Today’s Agenda

Is PPC the Right Type of Advertising for your Business?

What Advertising Platform is Best?

How Do I Get Started?

How Do I Measure Results?

Is PPC Right for My Business?Set the Goal(s) for Your Campaign:

Are you looking for more sales? More leads? Brand awareness?What are You Willing to Invest to Reach that Goal?

Is There Search Volume for Your Market?

Google SearchKeyword Tool

Competitive Analysis

Can Your Site Convert?

Have you received leads before? Is it clear what people should do when they arrive on your site?

An Example for Our Discussion

Google Search

Keyword Tool

Keyword Tool

Low Search Volume

Can Your Site Convert?

Keywords and Key Phrases within Content

Easily Navigated Pages

Clear Calls to Action

Ensure the Website Works Properly

Can You Track It?

Unique Confirmation Pages

Set Up Proper Tracking Before Launching Any Campaigns

Google Analytics

Conversion Tracking

Call Tracking – Like Log My Calls?

Getting Started

I’m ready!

What Platform Should You Use?

Starting in Google AdWords

Account Structure

Ad Campaigns in AdWords

Refined Keyword Analysis

More Robust to Target More Queries

Group Keywords into Like Themes

Negative Keywords

Ad Writing

Does the Ad Represent Every Keyword in Your Ad Group?

What is Your Unique Value Proposition?

Quality ScoreQuality Score is an estimate of how relevant your ads, keywords,

and landing page are to a person seeing your ad.

Your Quality Score is Calculated by Google based on:

• Your keyword's past click through rate (CTR)• Your display URL's past CTR• Your account history• The quality of your landing page• Your keyword/ad relevance• Your keyword/search relevance• Geographic performance• Your targeted devices

Additional Considerations

Set Up Campaign in “Pause” Mode

Ensure Tracking is Implemented Properly

Beware of Default Settings in AdWords

Review Bids and Budget

Launch!

Launch Account

Measure Results – Data is King

Test, Test, Test!

Optimize

Questions?

Webinar Offer LogMyCalls Free Trial

• LogMyCalls.com/30-day-trial• Coupon Code: DAMGOOD• Call (866) 811-8880

Next WebinarThursday, Dec. 13, 2 PM EDT What BATMAN Has Taught Me About Being A Master Marketer

• How to be a forensic detective and read your analytics• Look at web traffic as you would a crime scene• How to create a toolbox of marketing gadgets to fit the job at hand. • Learn what goes on in the minds of your web visitors• Sign up LogMyCalls.com/webinar

Jesse Wroblewski serves as the Lead Attention Seeker at Generations Beyond. He is an artist, author, designer, inventor and public speaker. He started internet marketing before the advent of social media a.k.a. 1998. He now sits at the helm of one of Long Island’s most successful digital media firms.

He recently launched a free mobile app to help people network. His studio has been named one of the nation’s most creative workspaces.

Jesse Wroblewski, Generations Beyond