Post on 20-Aug-2015
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Friday, January 25, 2013
Facebook AdvertisingBeginner’s Module - “Your Breakthrough”
Author and “Un-Guru” Jon Rognerud
SECTION I@jonrognerud
Friday, January 25, 2013
Your time = Valuable
Full Attention Ahead - Stay Focused Now...
Friday, January 25, 2013
DISCLAIMER
Results not typical. You’ll need to work for it.
(but it can work really well!)You are solely responsible for the use of any content, and any results or actions seen are not indication of your future performance.
Friday, January 25, 2013
Fully Charged!
YOU: Like to think BIG! and you are a heart-centered Entrepreneur
This Webinar is for Beginners To
Intermediate
Friday, January 25, 2013
a different breed
Friday, January 25, 2013
My PROMISE to you:
Today, you’ll get the GOLDEN
KEY to FB success(More likes, fans, traffic, leads, fame)
Friday, January 25, 2013
What you’ll learn:
How to get more quality fans/likesHow to get .20-30c clicks or less with a 2-5% CTRBig traffic strategies that create ‘buyers’A type of content that will ROCK your pagesStep-by-step outline of big results FB campaigns
(All this without being seen as a spammer)
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My Story
What gives me the right?
Friday, January 25, 2013
My Story
Social Media Marketing AgencyAuthor, Speaker, Expert MentionsFrom Norway to LA for MusicHusband, Father to 3 little rug-ratsBlog at www.jonrognerud.com
Started online in 1996 - HTML page
Friday, January 25, 2013
Social Media = Hot!
“90% of US Marketers claimed
social media as part of their strategy in
2012” (Only 20% in ’07)
Friday, January 25, 2013
What is advertising?
... a form of salesmanship.
Friday, January 25, 2013
What is advertising?
... a form of salesmanship.
Dude!
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What is Marketing?
...ensure a return on the
$$ spent advertising.
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Where to Begin?
You Are SMART
Friday, January 25, 2013
Where to Begin?
If you want more, make yourself more valuable
“If you want to make a million dollars, become a millionaire first” - J.Rohn
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Biggest Obstacle?
Not trusting yourself
(aka ‘self-worth’)
“Don’t let your small business make you small-minded”
Friday, January 25, 2013
You are a Creator!
Ebooks
Books
Teleseminars
Audio Programs
Webinars
Friday, January 25, 2013
ContenT is King = $$$
Subscription/memberships
Speeches
Seminars
Online/DVD
Consulting
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Things THAT EARN $$$
Life/Biz Coaching
Certifications
Masterminds
Web casts (live)
Blog
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Things THAT EARN $$$
Podcasts
Slide decks
Static visual content (examples:)
Info-graphics, cartoons, pix
White Papers/Research
Videos
Friday, January 25, 2013
Things THAT EARN $$$
FAQs
Feature Articles
Press Releases
Buyer Guides
Data Sheets
Friday, January 25, 2013
Think Differently
“You don’t have to be great to start...but you have to start --
in order to become great” - Zig Ziglar
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SUCCESS CRITERIA
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Your Message
The worst reason to advertise is the reason
most people do advertise.
Plain Vanilla OffersInterchangeable Features and BenefitsCommodity Business
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Your Differentiators
Reposition yourself
Target Marketing
USP
WHO do you serve? Your Audience is ______
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You & advertising
Fear, Uncertainty, Doubt
You are not the customer
Poor pricing strategies
Friday, January 25, 2013
You & advertising
No reason for confidence in “it”
No confidence in self
Not enough reasons to stick to it
Friday, January 25, 2013
You & advertising
Too hard to do “it”
Isolation
Not enough information (excuses)
“Press on. Nothing in the world can take the place of persistence” - Ray Kroc (McDonald’s Founder)
Friday, January 25, 2013
Today’s sales model
Entice/Stimulus
Landing Page/Sell
Use/Experience
Good ‘ol “AIDA”
Friday, January 25, 2013
New Opportunity!
Friday, January 25, 2013
The Success Model
Messaging
Advertising
Marketing
Friday, January 25, 2013
Facebook AdvertisingBeginner’s Module - “Psychology, Traffic, Leads”
SECTION IIFriday, January 25, 2013
FOCUS AREA
PAID
ORGANIC
Promotions = Your Success
IDEA: Once your find what works, turn it on EVEN MORE and test, test, test!
Friday, January 25, 2013
WORKBOOK
Printed on your desk - and READY?
Go to www.jonrognerud.com/webinar/thanks.html
Friday, January 25, 2013
WORKBOOK
Do you have a clean personal (pix) representation of you?
Your USP - Unique Message and Position?
What top 5 questions do you get “all the time”?
Visit AllTop.com - have you found your categories?
Who are your top 5 competitors? And Why?
CONTENT IS KING!
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Foundations
http://www.lunametrics.com/blog/2012/11/12/final-social-media-sizing-cheat-sheet/
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What’s important?
Question 1:Like over the Lead?
Answer: _____________________
Question 2:“Gated” or “Non-Gated” Pages?
Answer: _____________________
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Quality Fan Building
Facebook Contests(Make it relevant)
Make sure they become “buyers”!
Tip: WildFireAppTip: ContestDomination.com
Friday, January 25, 2013
Most Important
Capture Leads (likes + emails/list)
Get Likes/Fans that you can advertise to
Offers/landing (internal & external) & mobile
Follow-up / auto-responders
Relationships above all - and add the CTA! (ask for the ‘like’)
Friday, January 25, 2013
Where are you?
Brand Building?
Sales Building?
Need more likes/fans?
Cross platform marketing & integration?
Fan/brand pages and management?
Friday, January 25, 2013
Social Media Plan
What social networks & platforms?
Content Strategies & Calendar
Advertising & Marketing (Promotion)
Conversion Strategies (likes, comments, opt-ins)
Email capture/auto-responder
Ad Plan (psychology)
Friday, January 25, 2013
Humans + Psychology
Facebook is Human Communication and Interaction in Hyper-Speed
Know, Like & Trust
Do onto others as they would do onto you - use common sense
Friday, January 25, 2013
Have a business?
What’s working now?
Audience - who are they?
Current buying patterns (and ticket prices)
Friday, January 25, 2013
Facebook Rocks 95%
Fun, entertaining stuff
Services & e-Commerce
Personal Development
B2C & B2B (more complex)
Friday, January 25, 2013
Traffic & Ads
Highly Connected To A Topic
Be clear and specific (targeting & ads)
Creative Ads, and clear colors and images
Faces! (“regular pictures” over fancy ones)
Friday, January 25, 2013
Traffic & Ads
Adverts (aka Google Adwords)
Headlines & Question Marks (Add ?)
Numbers, Capitalize, Punctuation
TIP: Facebook.com/ads/adboard
Friday, January 25, 2013
NewsFeed & Edgerank
The Facebook “Rivers” of News
Friday, January 25, 2013
FB 2011: “EDGERANK”
Affinity - amount of interaction between FB users
Weight - type of post (sharing most valuable)
Time Decay - post timeliness (freshness)
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Types of AdsSponsored Stories
*Page Post Ads (News feed, fans, friends of fans, non-friends Fans - a favorite)
Facebook Power Editor (Chrome only)Facebook Ad Guidelines (/ad_guidelines.php)
TIP: Videos directly into FB with “Play” button!
Promoted Posts:
FB Offers
Friday, January 25, 2013
Capture Pages
Premium Content
Capture Name/Email
On your website
As a FB app/internal
TIP: Consistency!
Friday, January 25, 2013
Traffic!
Social Media = Media That is “Social”
Are your social widgets and Facebook assets readily accessible and visible?
Are you campaigning right now? (Ads)
Profiles on: Facebook, Twitter, LinkedIn, YouTube, Google+, Pinterest
Friday, January 25, 2013
Tracking!
Number of fans/followers
Posting frequency & consistency
Content engagement
Content Virality (shares, repins, retweets)
Friday, January 25, 2013
Invest In Social & You
It will pay off
Ongoing work
Takes time & effort
Friday, January 25, 2013
Discover Audience
Quantcast
Google.com/adplanner
Alexa
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Helper Tools
Hootsuite
Postplanner
SocialMention
RSS Feeds and Automation
A WordPress Blog & Social Widgets!
Friday, January 25, 2013
Conversion/Tab Tools
Optimizely
Heyo
WriterAccess
Textbroker
Google Analytics
Static HTML App
Friday, January 25, 2013
Facebook AdvertisingBeginner’s Module - “Personal Success & Results”
SECTION IIIFriday, January 25, 2013
Cool...
LP Conversion Opt-in: 10%Actual Prospects (leads): 9
(Non-Fan Engagement, Promoted Page Posts)NewsFeed & Ads
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Google Takeover
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Consistency - Landing
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CreativeFirst, make a post inside your Facebook Page, then Ad:
Chrome Browser Extension
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Audience Targeting
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Advanced Options
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Pricing & STATUS
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Placements
Tip: Could have been a FaceBook “in-line video”Friday, January 25, 2013
Content That Rocks
But - ask: “Is it RIGHT for my business?”
A “mix” of entertainment, education and
inspiration tends to work well...
Friday, January 25, 2013
Big results this year!
Ready to build your business to the next
level?
Friday, January 25, 2013
Done for You (DFY)
Done-For-You Services:www.chaosmap.com
1. Lead Generation2. Social Media & Blogging3. Search Engine Optimization & PPC4. Leads, Email, Automation Mgmt5. Marketing / Web Analytics & Wordpress Development
Special Access Page: www.chaosmap.com/dfy
Friday, January 25, 2013
Move to another level
Your Core strategiesPersonal Connection
Your Promotions
Have been trying for a while?Ready to launch now?
You already have a success mindset and ready to take
action...Friday, January 25, 2013
A Good Option
Four online training sessions with Live Q/A ($1997)
30-days personal support from me with 24/7 access* One private 1-on-1 Skype Session ($997)
Recordings and follow-ups inside member’s area
Bonus: 50% discount to my next power workshop (Regularly $997).
Landing page advice, ads, copy, content, offer & targets
Total Value:.....$3,991.00Friday, January 25, 2013
Consider these
Website Audit Techniques
Content creation on “semi-automatic”, including plans for distribution, frequency, quantity)
Competitive Analysis & Intelligence Data
SEO for Facebook (keywords, content)
Content Plan for YOUR business
30-day cash-flow “fast-start”
Friday, January 25, 2013
Learn SOcial SellingBONUS #1
Social Media Sales Strategies Book/Kindle
Friday, January 25, 2013
Me & YOU
BONUS #2
Social Media Course using Facebook, Twitter, Linkedin, Google+
w/worksheets and action guides
(Run at your own pace/speed).
Friday, January 25, 2013
Pro FB Coaching
www.jonrognerud.com/fbhero
Jon’s 4-Week FB “Zero To Hero Facebook Mastery”
4-week program: $997.00
Now: 4-week program: $397.00
First 10 action takers: Book Shipped Via Mail
Max: 30
Friday, January 25, 2013
Think about it...
Friday, January 25, 2013