How to Get Started with Social Media Marketing

Social Media is Democratizing Marketing

Businesses Need to Be Publishers

Challenge 1: Technology is Changing Rapidly but Humans are Slow to Change To reach 50 million users

– Radio took 38 years– TV took 13 years– Internet took 4 years– iPod took 3 years– Facebook added over 200 million users in less than 12 months!

Challenge 2: We still think Local not Global

Challenge 3: Managing Disruption

Companies that don’t adapt to the disruption are becoming extinct as companies that adapt grow and thrive!

Challenge 4: Getting Found in a Huge Volume of Information - Over 500 million Websites

Challenge 5: Consuming the Velocity of Information

“Every two days we create as much information as we did from the dawn of

civilization up until 2003”Eric Schmidt, 2010 (CEO of Google)

Challenges in Your Industry: Real Estate

• Lots of Choices 1. Land and Build, Location, Existing, New

• Many Sellers 1. Agents, Builders, Private Sales

• Multitude of Ways to Find Properties 1. Google, Newspaper, Referral

Your Industry: Real Estate

How Can You Help Your Potential Customers?

1. Create content that educates, informs and inspires

2. Engage with them and create a trusted relationship on social networks they use

3. Then you can sell them what they need!

The Internet Marketing Landscape

The Internet Marketing Landscape

• Search Engines

The Internet Marketing Landscape

• Email Marketing

The Internet Marketing Landscape

• Paid Internet Marketing

The Internet Marketing Landscape

• Social Media Marketing

Social Media Marketing

What Social Media Marketing isn’t!

• A one way conversation

• Selling

• Corporate speak

Social Media Marketing

What Social Media Marketing is!

• Creating contagious multimedia content on social media (Blogs, YouTube, Pinterest) to engage with prospects

• Building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn

• Publishing and Promoting it on Social Networks – Let your followers crowd source your marketing through

sharing on social networks

Social Media Marketing

• Core Principles– Publish and Promote to Multiple Social Networks

Social Media Marketing

• Core Principles– Create “Liquid” and “Linked” content

Social Media Marketing

• Core Principles– Create compelling “Multimedia” Content

Social Media Marketing

• Core Principles– Tap into the power of the “Visual Social Web”

Social Media Marketing

• Core Principles– Make it easy to share

Social Media Marketing

• Why Use Social Media Marketing?

Why Social Media?

Amplifies your Content

Why Social Media?

Accelerates the Spread of your Brand

Why Social Media?

It Provides Networking on Steroids

Why Social Media?

Your Business Can Self-Publish

Why Social Media?

Enlists the Power of Global Word of Mouth

Why Social Media?

Facilitates Trust - Edelman Trust Barometer

Step One: Create a Digital Marketing Strategy

1. Create a clear vision2. Know who your audience is3. Know what your goals are4. Create tactics to achieve those goals5. Measure, manage and modify

How Do I Start with Social Media Marketing?

Step Two: Implementing Marketing Tactics on the Major Social Media Channels to Achieve Goals

How Do I Start with Social Media Marketing?

How Do I Start with Social Media Marketing?

Blog Top Tips

1. Create Contagious Multimedia Content2. Include social media sharing buttons 3. Publish Consistently4. Promote to your fans and followers on your social

networks

How Do I Start with Social Media Marketing?

Blog - Case Study

How Do I Start with Social Media Marketing?

Facebook Top Tips

1. Grow your fans by encouraging “likes”2. Publish visual content 3. Engage don’t sell

How Do I Start with Social Media Marketing?

Facebook - Case Study

Facebook – Case Study

How Do I Start with Social Media Marketing?

How Do I Start with Social Media Marketing?

Twitter Top Tips

1. Learn the art of the headline (You only have 140 characters)

2. Grow your followers with links to liquid content3. Engage with thought leaders and experts in your

industry

Twitter – Case Study

How Do I Start with Social Media Marketing?

YouTube Top Tips

1. Create short videos - 2 minutes or less2. Optimize video for search engines3. Promote them on the Blog, Facebook and Twitter,

How Do I Start with Social Media Marketing?

YouTube – Case Study

How Do I Start with Social Media Marketing?

LinkedIn Top Tips

1. Participate in Groups 2. Use calls to action that capture emails 3. Integrate and publish to LinkedIn via your other

platforms such as your Blog and Slideshare account

How Do I Start with Social Media Marketing?

LinkedIn - Case Study

How Do I Start with Social Media Marketing?

Slideshare Top Tips

1. Upload Corporate PowerPoint presentations to Slideshare

2. Optimise for search engines3. Publish and Promote on your other social networks

How Do I Start with Social Media Marketing?

Slideshare - Case Study

How Do I Start with Social Media Marketing?

Pinterest Top Tips

1. Create Boards that suit your product business categories

2. Link them back to your other digital properties3. Have some fun and make it less formal

How Do I Start with Social Media Marketing?

Pinterest - Case Study

How Do I Start with Social Media Marketing?

Instagram Top Tips

1. Make it personal and fun2. Publish regularly3. Create high quality photos

How Do I Start with Social Media Marketing?

Instagram - Case Study “Jamie Oliver”

How Do I Start with Social Media Marketing?

Be Persistent!

“Nothing in the world can take the place of persistence. Talent will not,…Genius will not,

Education will not; the world is full of educated derelicts…… Persistence and determination

alone are omnipotent”

Calvin Coolidge - US President

Want to Learn How to Create and Market your Online Brand with Social Media?

Twitter: @JeffBullas