How To Get Pwned by Google - God of SEO

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This is my SlideDeck on how I got Pwned by Google, and how I recovered my site using Content Marketing - Something I previously hated. Read the Full Post Here - http://godofseo.co/video/how-to-get-pwned-by-google/

Transcript of How To Get Pwned by Google - God of SEO

How to Get Pwned by GoogleCharles Floate

A Bit of Background1.I’m a Grey Hat 2.I Publicly Say I’m a Grey Hat3.I Show People (For Free) How to be a

Grey Hat

All On My Blog -

One Year After Starting My Blog!

1. Blog Penalized – “Pure Spam” Penalty2. 7 Other Sites Penalized – Pure Spam3. AdWords Account Suspended4. Blogger Account Deleted (Along with 15 Blogs)

My Thinking?

Reality?

What To Do Now?

Nothing.

Yup.

I Decided to do Nothing.

SEO Blog With No SEO Traffic?

I saw it as a Challenge.

I Had To Step-up Elsewhere1.More Social Growth2.Get Active on Forums3.More Guest Posts (Prior to Penalty I’d Done

Around 1 Per Month)4.Sharing Communities – Reddit, Inbound.org,

GrowthHackers etc…5.Grow Other Web Properties6.Create More Content!

Social Networks

Step 1) Analyze Find The Best Networks to Target (I Went 1 by 1 via Best Traffic Source)

Twitter Showed The Most Traffic –

Step 2) Growth

1.Engage With Influencers – Often get ReTweets from them

2.Grow Following (I use/d TargetPattern & Twitter Ads)

3.Build My Personality

Step 3) ConversionBuild Loyalty-Answer Questions-Share Others Content-Engage With Users Who Share Your Content-Convert Commenters to Followers

Forums

This Was HARD. I Started Engaging More With BHU –

It quickly paid off.

Guest Posts

Haven’t Been Up To Scratch! I do Plan, but don’t Execute.

Something I need to work on.

Sharing Communities

Engage and Share, EVERYWHERE! More Engagement on Reddit –

Started my Own Community –

Web Properties

This Is What Got Me In Trouble! I had links pointing back to my own sites all over the shop!

But, They Refer Epic Traffic!

Content Creation

Step 1) More Blog Posts I went from doing one a week…

To 3 a Week!

Step 2) More Media1.Videos2.Webinars3.Imagery4.Podcasts

Step 3) Involvement 1. Interviews

2. AMAs

3. Commenting (See AJ Kohns Guide)

4. Do Interviews

5. Help Others

-Forums

-Q&A Sites

-Communities

The Results?

Penalty HitsRemoved for all

Branded Anchors

I Kick In my Content Marketing

Campaign

You Really Don’t Need Google.

Thanks For Watching

GodOfSEO.Co @Charles_SEO Facebook.com/GodOfSEOCo