How To Get A Job In PR - LCC Lecture

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Transcript of How To Get A Job In PR - LCC Lecture

sarah@taylorbennettfoundation.org www.stimsonsarah.com www.facebook.com/sarahstimson www.taylorbennettfoundation.org @GoooRooo

HOW TO GET A JOB IN PR • Skills • CVs • Job applications •  Interviews • Networking • Surviving the first 12 months  

SKILLS

WRITING

SKILLS

MEDIA

KNOWLEDGE

SKILLS

SOCIAL

MEDIA SAVVY

SKILLS

TIME

MANAGEMENT

SKILLS

ORGANISATIONAL

SKILLS

SKILLS

TEAM PLAYER

SKILLS

TAKE

RESPONSIBILITY

SKILLS

DON’T BE PRECIOUS

SKILLS

THINK AHEAD

CV

PERSONAL

DETAILS

CV

EDUCATION

CV

EMPLOYMENT

HISTORY

CV

ADDITIONAL

INFORMATION

John Doe 123 Smithson Street, London, E1 6JK johndoe@gmail.com 07755 5550555

www.johndoe.com @JDoe1982

EDUCATION 2014 University of the Arts, BA Public Relations, 2:1 2010 St Mary’s College, A Levels, French (A), English (A), History (B) 2008 Kingsland High School, 10 GCSEs including English (A*), Maths (C) EMPLOYMENT Jan 2014 – Present Fun PR Firm, Intern •  Collating media coverage •  Use of Gorkana database to manage media lists •  Supporting the consumer PR team on client accounts which include Lucozade,

Durex, Red Bull, Aunt Bessie and Cadbury •  Preparing presentations for new business pitches •  Competitor client research •  Drafting press releases Jun – Sept 2013 Really Great PR Company, Intern •  Calling journalists for story sell-ins •  Administrative support for the corporate PR team •  Compiling press clippings •  Social media research •  Researching b2b media for story hooks

August 2010 BPP Events, Waitress (summer job) ADDITIONAL INFORMATION Languages: Fluent in French Sports: Captain of university hockey team Art: Particular interest in modern art and the work of Tracey Emin Charity: Ran a marathon for the MS society raising £2,500. Volunteer at a soup kitchen

CV

TWO PAGES

CV

PROOF READ

CV

EVERYONE HAS

AN OPINION

CV

STATEMENT

OF FACT

JOB APPLICATIONS

33

JOB APPLICATIONS

UNDERSTAND THE ADVERT

JOB APPLICATIONS

SPECULATIVE APPLICATIONS

JOB APPLICATIONS

GREAT COVER

LETTER

JOB APPLICATIONS - Which role you’ve applied for - Why you’re a good candidate

for the role - Why you want to work there

JOB APPLICATIONS

EXPERIENCE

TRUMPS EDUCATION

JOB APPLICATIONS

CREATIVE

APPLICATIONS

JOB APPLICATIONS

Creative PR application – Laura Tosney

Another creative PR application

– Graeme Anthony

INTERVIEWS

BE ON TIME

INTERVIEWS

BE PREPARED

INTERVIEWS

USE THE ADVERT/JOB DESCRIPTION

INTERVIEWS

BE

ENTHUSIASTIC

INTERVIEWS

BEING NERVOUS IS OKAY (INVEST IN ANTI-BAC HAND GEL)

INTERVIEWS

DIFFICULT QUESTIONS

INTERVIEWS

CRAP (BUT REALLY COMMON)

QUESTIONS

INTERVIEWS

ALWAYS ASK

QUESTIONS

INTERVIEWS

SEND A

THANK YOU

NETWORKING

START ONLINE

NETWORKING

TWITTER FACEBOOK LINKED IN

PINTEREST

NETWORKING

BLOGGING

NETWORKING

FACE-TO-

FACE

NETWORKING

BE BRAVE!

NETWORKING

PEOPLE LOVE TO

TALK ABOUT THEMSELVES

NETWORKING

FOLLOW UP

NETWORKING

GIVE BEFORE YOU RECEIVE

NETWORKING PERSONAL

CONTACTS ARE MUCH MORE

LIKELY TO READ YOUR JOB

APPLICATION

SURVIVING THE FIRST 12 MONTHS

BE SOMEONE OTHER PEOPLE

WANT TO WORK WITH

SURVIVING THE FIRST 12 MONTHS

BE ON TIME

SURVIVING THE FIRST 12 MONTHS

HAVE GOOD

GRACE

SURVIVING THE FIRST 12 MONTHS

DO MORE THAN IS

ASKED OF YOU

SURVIVING THE FIRST 12 MONTHS

BE HUMBLE…

SURVIVING THE FIRST 12 MONTHS

…AND BE

AMBITIOUS

SURVIVING THE FIRST 12 MONTHS

VOLUNTEER

SURVIVING THE FIRST 12 MONTHS

ASK

QUESTIONS

SURVIVING THE FIRST 12 MONTHS

BE BRAVE!

SURVIVING THE FIRST 12 MONTHS

LEARN…

SURVIVING THE FIRST 12 MONTHS

…AND TEACH

SURVIVING THE FIRST 12 MONTHS

YOU DON’T HAVE TO STAY THERE

FOREVER

sarah@taylorbennettfoundation.org www.stimsonsarah.com www.facebook.com/sarahstimson www.taylorbennettfoundation.org @GoooRooo