How to Double Your Lead Volume While

Keeping The Best Quality Leads

Paul Potratz

POTRATZ

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Becky Ross

Marketing Manager

Office: (303) 228-8753

bross@kpaonline.com

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Presenter

Paul Potratz

President

POTRATZ

paul @ppadv.com

How to Double Your Lead

Volume While Keeping The

Best Quality Leads

Think Differently

3%

Website Chat!

Content Strategy

What Makes a Good

Landing Page? 1. Chat On Page

2. Only One Offer

3. Picture of Person

4. Different Color Text

5. ReTargeting Specific

6. No Navigation

7. Bullet Points

8. Testing

9. No Street Address

10. All Options

Content Strategy

Landing Pages

Landing Pages

Merchandise Frontline

ReTargeting

ReTargeting

Types of Retargeting

Site

Search

Contextual

Social

SEGMENT, SEGMENT,

SEGMENT!

Retargeting Strategy

SEM Strategy

SEM Strategy

Facebook Advertising

Facebook Match Ads

R&D Process

R&D Process

R&D Process