How to do a good funding pitchKaty Miller and Jessamy Gould

To pitch, or not to pitch?

• Few opportunities to directly pitch for money in traditional sense

• More likely to be a long process of cultivation and negotiation

Know your audience• What audience does your org

lend itself to best? • Why would they support you?• How much to ask for • How does your work relate to

key considerations in the sector? E.g. social mobility

Head and Heart• Inspire people through

cultivation • Strong rationale relating

to business benefit, alignment etc.

The journey• Not one-off pitch –

series of cultivation activities

• Finding the right person

• Tenacity and determination!

Funder and Partner

• CSR• Employee vol/engagement• Employee development• Networking• Relationship Management

Urgency – closing the deal!• Follow up• Regular engagement• Timelines – urgency

Questions