Post on 10-Jan-2017
DISCOVERCONTACTS
HOW TO PASSIVELY
ON TARGET ACCOUNTS
TO WO
ARE NOW INVOLVED INB2B PURCHASES
-- Harvard Business Review / CEB Research
5.4 people
HAD MORE TEAM MEMBERSIN PURCHASE DECISIONS VS
LAST YEAR
-- Demand Gen Report
43%
COVERAGE(More contacts per account)
is now CRITICAL for
Demand Gen & Sales
TYPICAL WAYS YOUDISCOVER CONTACTS
Buy lists
SDRs do manual entry
Inbound leads
25% to all those methods
YOU CAN PASSIVELY ADD
BY MININGEMAIL REPLIES
YOU CAN DO THISMANUALLY :(
OR
AUTOMATED WITHSIFTROCK :)
SIFTROCK PASSIVELYDISCOVERS CONTACTS
HOW IT WORKS
Collect
Replies
Mine
Contacts
Sync
Data
1 2 3
Siftrock works behind the scenes and integrates with your marketing platform
THE MATHINPUTS NEW CONTACTS
100K starting contacts
200K emails/mo
48,000 replies/year
x 2 emails per month
2% auto-reply rate
50% contacts per reply
24,000/year
+24% growth
WHY SIFTROCK?Passive
Continuous
Simple
HAPPY CUSTOMERS
"WE SAW VALUABLE DATAIN REPLIES. SIFTROCK MADE
IT EASY TO OPEN UP THISNEW DATA SOURCE."
-- Peter Guagenti, CMO at NGINX
"A VALUABLE SOURCE OFDATA TO HELPS US BETTER
UNDERSTAND AND ENGAGEOUR TARGET ACCOUNTS."
-- Nichole Marsano, Director of Demand Gen at Payscale
"SIFTROCK HAS BECOMEONE OF THE MAIN SOURCES
OF QUALITY LEADS FOROUR BUSINESS.."
-- Uri Bar-Joseph, VP Marketing at Simply Measured