How to develop Your Marketing Campaign ? Code it

Email is a very sensitive and easily interruptible marketing channel

You can easily run into problems with

spam filters or a

quick flood of unsubscribes.

Tweaking email campaigns can become a dangerously delicate

situation, which makes most marketers afraid to venture into

the world of email campaign optimization.

Let’s take a look how Glabex.com entered this world and came out

successful!

Glabex.com Background

Glabex.com offers a variety of services for companies, as free product listings and selling tools, job positing tools,

company advertising, comprehensive coupend actions and much more. Website attracts more than 6

million visits and 300,000 new registered users every year.

Glabex is not Striking While the Iron is Hot

Why?

The problem is that Glabex.com was missing out on the chance to increase engagement when they had the highest odds of success.

Why Marketers Don’t Sell When Odds are in Their Favor?

So if you have the greatest odds of selling to new subscribers, why not launch a big marketing push when they sign up?

REMEMBER

We need to keep in mind become fatigue, when email occurs your email too frequently, causing them to complain, unsubscribe, or mark your emails as spam.

SOLUTION

Two Classic Methods For Converting Prospects into Customers

Glabex.com needs to increase engagement to increase number of users, without annoying new subscribers. But these goals aren’t unique to Glabex.

Here are two classic methods other companies have used to address these same goals:

Some auto senders are free some are paid, but the easiest way Glabex managers use is to use simple macro which allows send emails to Glabex users form Excel spreadsheet.

Easy enough and you can adjust it easily.

Here is the code of the macro you might want to use for email

marketing campaign'Create Outlook objectSet OutlookApp = New Outlook.Application

'Loop through the rowsFor Each cell In Columns("I").Cells.SpecialCells(xlCellTypeVisible)If cell.Value Like "*@*" Then

'Get the dataSubj = "This is the Subject Field"Recipient = cell.Offset(0, -1).ValueEmailAddr = cell.Value

'Compose MessageMsg = Recipient & vbCrLfMsg = Msg & "Please review the following message."

'Create Mail Item and view before sendingSet MItem = OutlookApp.CreateItem(olMailItem)

EDUCATEAlways before prospects are willing to

purchase his product, he has to educate them about how valuable white papers are for

generating cheap leads. In order to do that, Glabex provide users with the white papers

with the business development tips, using the same method. Then Glabex sends pre-written,

follow-up emails automatically on a set schedule.

The Glabex.com Hybrid Method: A Series of Welcome Emails with Dynamic Content

. Glabex.com combined both of these classic methods, the email auto responder with static content and dynamic content, to strike while the iron is hot.

. The marketing department set a goal to increase revenue by encouraging new subscribers to make their first purchase sooner.

.To do this, they first stretched their welcome email into a six-part series, similar to an auto sender.

.But what about catching subscribers off guard and fatiguing the email list?

To prevent those problems, the first email in the series alerts

subscribers to the coming messages, so they know what to

expect. It tells them they can expect to

receive special offers for food and other deals for the next six days.

Does it mean that every new register user get coupons and promotions?

Unfortunetly

NO

Glabex does NOT

• Promote

• Advertise

• Sell

Well GLABEX doesProvide you with Tools Sell Promote Advertise

So if company provides special offers and discounts coupons, user will get them via Glabex

marketing tools

In this case yes if you register, you will get free coupons and discounts!

Then, Glabex.com monitors data analytics for open rates and

unsubscribes to make sure their new subscribers aren’t unhappy.

CREATE PRODUCT LISTING

SET UP MARKETING CAMPAIGN

GET YOUR BUSINESS PROFIEL PAGE READY

CREATE JOB POSTING

What do you want to do?Click to get started