description
Presented at Generate 2014, London. Abstract: We work in collaborative teams designing products that are often complex, systemic, and we want them to be useful for as many people as possible. A key part of our jobs is to make sense of information, interpret it, and take action. We have to understand the context our product lives in, we have to understand our customers, and we have to achieve a shared understanding of all this data as team, to work together effectively. In this talk, Johanna will introduce you to concepts and practical modelling tools from the fields of information architecture, lean management and systems thinking. We will discuss how to turn research data into insights, how to make sure that everybody in the team is on the same page, and how to design things that make sense.