How to Create Fantastically Shareable Nonprofit Social Media … · How to Create Fantastically...

How to Create Fantastically Shareable Nonprofit Social Media

Graphics (Without PhotoShop)!

Presented by Julia Campbell ofJ Campbell Social Marketing, for FrontStream

September 11, 2014www.jcsocialmarketing.com

@FrontStream @JuliaCSocial #FSWebinar

Takeaways From Today

• The 6 elements that make a great nonprofit visual;

• Examples from nonprofits that are making and sharing eye-catching graphics;

• Free or low-cost tools that do not require any technical knowledge to use!

Visuals Are Vital

• On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.

• 42% of all Tumblr posts are photos.

• On YouTube, 100 million users are taking a social action on videos every week.

– Resources: M Booth, Simply Measured, Wishpond

Visuals Are Vital

• Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

• 36% of all shared links on Twitter are photos!

– Resources: M Booth, Simply Measured, Wishpond

Are You A Creator Or A Curator?

• Creators – 54% of internet users post original photos or videos online that they themselves have created.

• Curators – 47% of internet users take photos or videos that they have found online and repost them.

• You should be a combination of both. – Resource: Pew Internet

http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/

IMPORTANT! Do Not Steal Images

• ONLY use legal images that you have the rights to edit and/or use.

• Do not just go to Google Images and swipe something that looks great.

• You can share, retweet and re-pin something that links back to a brand’s social media account.

Lots of Places for Free Images!

Beth Kanter created a great List.ly:

The Ultimate List of Free or Low Cost Image Collections!

http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections

iStock photo

Creative Commons

Photopin.com

Morguefile.com

Getty Images

In The Beginning – Ask Yourself…

What story are you going to tell about your org?

• Behind-the-scenes story

• Success story

• Impact story

• Lessons-learned story

• Founder’s storyThis photo:

http://www.pinterest.com/pin/79446380901630302/

Think Of Your Audience First

Always think first about your audience & your community.

• What will resonate with them?

• What will they find compelling?This photo: http://www.pinterest.com/pin/541206080191719592/

Think Of Your Audience First

Do some research on them using Facebook Graph Search:

• My friends who like [your org]

• Favorite interests of people who like [your org]

• Favorite interests of people who like [your org] and [other org]

• Groups of people who like [your org]

• Pages liked by people who like [your page]

• Pages liked by women who like [your page]

• Pages liked by men who like [your page]

• Fans of [your page] and [another page]

• Restaurants in [your city] visited by people who like [your page]

• Pages like by people who live in [your city] and like [your page]

Resource: http://www.johnhaydon.com/2013/10/18/nine-ways-you-can-use-graph-search-to-learn-about-your-facebook-fans/

Double Check

Always remember to double check data (if you are using data points).

Always double check photo permissions – both the subject and the photographer.

This photo: Take a walk through Philadelphia's Magic Gardens, a non-profit organization, folk art environment, and gallery space on South Street in Philadelphia, Pennsylvania.

Take Some Time

Remember, these tools take time.

Don’t get discouraged.

You are not a graphic designer – you are an agent of social change.

Keep learning.

This photo: http://www.pinterest.com/pin/36028865744402247/

What Makes a Great Nonprofit Graphic?

1) It’s visually compelling and catches your eye.

These photos:

http://www.pinterest.com/pin/79446380901181048

2) It conveys a story.

This photo:

3) It educates and informs.

This photo:

4) It elicits emotion!

This photo:

https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304

5) It showcases impact.

6) It is shareable.

This photo: http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html

Use Infographics

HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.

This photo: http://visual.ly/what-infographic-2

Nonprofit Infographics

Great nonprofit infographics:1) Contain focused data2) Good design3) Viral titleResource: http://blog.eloqua.com/what-makes-a-great-

infographic

More examples: http://blog.compassion.com/does-international-child-

sponsorship-work/http://whenyouwakeupamother.com/?p=1362

Nonprofit Infographics

Collections for future research, inspiration:

http://www.pinterest.com/kanter/nonprofit-m/kanter/nonprofitinfographics/

http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/

http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/

Infographics Are Hugely Popular

In just over 2 years, infographic search volumes on Google have increased by over 800% (Jeff Bullas)

• They are easy to digest and understand.

• They grab attention.

• They are very easy to share – Pinterest loves vertical images.

Remember - people are 44% more likely to interact with a brand who posts images on social media.

Guidelines: http://visual.ly/making-good-infographics

Tools to Create Infographics

Infogr.am

InfoActive.co

Piktochart

Easel.ly

Venngage

HubSpot has

free templates: http://offers.hubspot.com/how-to-easily-create-five-fabulous-infographics-in-powerpoint

Tools to Create Great Graphics

Quotes

Quozio.com

Recitethis.com

Behappy.me

QuotesCover.com

Inspirably.com

Enhance Photos

UseChisel.com

Pinwords.com

PowerPoint

PicMonkey.com

Pixlr.com

Photo Apps

ShapelyPiclabMarkstaPictionTypicWordFoto

• These photos:– https://itunes.apple.com/us/app/wordfoto/id414002091?mt=8– http://www.pinterest.com/pin/64105994667679513/

My favorites

Canva.com

My favorites

Pinstamatic

Nothing is easy!

You may need to change your organization’s culture to become more visual and transparent.

You will need to start thinking visually and in “micro-content” terms.

Stop with the excuses!

You have interesting visuals even if you can’t show picture of cute animals and kids – that’s a cop out.

Tell your story!

Think of creating graphics as showing the world what you do and why you do it, in a compelling, interesting and easy-to-share way!

Your mission and impact are worth sharing if you get a little creative.

Resources

JCSocialMarketing.com

JohnHaydon.com

BethKanter.org

NPTechForGood.com

Free E-Book

http://jcsocialmarketing.com/resources/ultimate-guide-social-media-graphics/

Contact Me

julia@jcsocialmarketing.comTwitter: @JuliaCSocialFacebook:www.fb.com/jcsocialmarketing

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