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How To Create Compelling Videos For Facebookby Mari Smith

@MariSmith | @Animoto

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Video Posts on Faceboo

k

@MariSmith | @Animoto

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< 1% Video Posts!

“In the 7 posts that brands share on Facebook per week…

...far less than 1% are videos!”

“Of the remaining99%, 80% are links and 19% are photos.”

@MariSmith | @Animoto

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Facebook in Five

Years

Facebook VP:“Five years from now, your News Feed will probably be all video!”

@MariSmith | @Animoto

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Video Ads Are Ineffecti

ve

Mary Meeker Internet Trends 2016:“Online ad efficacy still has a long way to go.”

“Many online ads, especially VIDEO ads, are ineffective.”

@MariSmith | @Animoto

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Create BETTER Video Ads

Mary Meeker Internet Trends 2016:“If there’s ever been a call to arms to create better ads,

this is it.”

@MariSmith | @Animoto

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Snapchat Video

Ads

Mary Meeker Internet Trends 2016:“Some of the BEST ads are on Snapchat”

“Ads tend to be authentic, entertaining, in context and often brief.”

@MariSmith | @Animoto

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2016 Internet Trends Report

@MariSmith | @Animoto

9@MariSmith | @Animoto

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LIVE Video

Platforms:Facebook LivePeriscopeBlab

Ideas for live video:Breaking NewsProduct demosQ&AMeet the team/staffCustomer spotlight

@MariSmith | @Animoto

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Video Creation

Tool

Animoto Tutorial!

@MariSmith | @Animoto

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ANIMOTOTutoria

l

1. Select Video STYLE2. Upload PHOTOS & VIDEOS3. Edit photos, add CAPTIONS 4. TRIM videos5. Add TEXT only blocks6. ARRANGE blocks7. Select MUSIC8. Preview & PRODUCE (720p)9. Download & SHARE10.Copy & REPURPOSE

@MariSmith | @Animoto

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Animoto Special Offer

animoto.com/business20% off a Professional or Business Plan

Through June 30th Enter code: MARI20

@MariSmith | @Animoto