Niall McKeownCommercial Director

nmckeown@ionom.comwww.ionom.com

twitter.com/niallmckeownfacebook.com/niallmckeown

Marketing is the art of telling stories

Selling is overcoming objections

commodity vs value proposition

The Importance of an Online Marketing Strategy

architect vs builder

Strategy

architect vs builder

Strategy

architect vs builder

Strategy

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Design Winner or Relevance Winner?

Design Winner or Experience Winner?

Design Winner or Structure Winner?

Design Winner or Content Winner?

Design Winner or Usability Winner?

Best Practice

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Getting Attention

Paying Attention

Website Content Website Design

Email Marketing Pay Per Click

Social Media SEO

Blogging Display Ads

Online PR Affiliate Marketing

Viral Campaigns Accidental Viral

The cost of relationships

• Ad in business magazine - €500

• Readers - 10,000

• Remember Ad = 700

• Act on call-to-action 2% = 14 people

• €35.71 per persons attention

★A written marketing/communications strategy

★Objectives

★Social media engagement policy

★List building strategy

★Resource requirements and role definitions

★Publishing schedule

★Points of integration

★Measurable outputs; Audience, Engagement, Loyalty, Influence, Action

★Published review calendar

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Measuring Your Online Marketing Success

Online Reputation & Social Media

Online Reputation & Social Media

Creating Influence

Connectors Mavens Sales Men

Conclusions

4

1

2

3

3

4

4

Niall McKeownCommercial Director

nmckeown@ionom.comwww.ionom.com

twitter.com/niallmckeown