Post on 17-Jan-2015
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Karen McNulty
www.marketingpicture.co.uk
Can you afford not to integrate internet marketing into your 2010 marketing plan?
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When I took office, only high energy physicists had ever heard of what is called the Worldwide Web.... Now even my cat has its own page.
Bill Clinton
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What is Internet What is Internet Marketing?Marketing?
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Using your website as a marketing tool Distributing news and press releases online Social Networking (blogs, and social
networks (like Facebook, MySpace), YouTube, forums and Wikis)
Online advertising (pay per click, banner advertising, affiliate marketing)
Email marketing Viral marketing Search Engine Optimisation
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Why should you be doing Why should you be doing it?it?
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It’s more measurable than many traditional marketing methods
Your customers are there already
It’s very cost effective
It’s here to stay
Your business may not survive without it…
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My customers don’t use social networks, we sell to other businesses
The internet is for young people, they aren’t our customers
We haven’t got time
It’s a flash in the pan
Not convinced?Not convinced?
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Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time.
Nielson Report March 2009
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18.3 million households in the UK (70 per cent) had Internet access in 2009.
This is an increase of just under 2 million households (11 per cent) over the last year and 4 million households (28 per cent) since 2006.
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In 2000 there were 360,985,492 internet users worldwide
In 2009, there were 1,733,993,741
52% of Europe’s population is online and 72% of North America
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Just young people?Just young people?
Facebook has more than 175 million users(Its fastest growing demographic is people over 30)
LinkedIn more than 30 million members Twitter more than 7 million users (1.8 million in
the UK) YouTube and Google Video more than 3 billion
visitors per month in the UK Wikipedia more than 9 million visitors per
month
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Internet Marketing in Internet Marketing in PracticePractice
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Business to Consumer
Innocent DrinksInnocent Drinks
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WebsiteWebsite
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FacebooFacebookk
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YouTubeYouTube
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Email Email NewsletterNewsletter
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WikipediaWikipedia
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Business to Business
Dell ComputersDell Computers
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WebsiteWebsite
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FacebookFacebook
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TwitterTwitter
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Email Email NewslettNewsletterer
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What are your objectives?- brand awareness- engaging with your customers- sales- Increasing website traffic
How will you measure them?
Your Internet Marketing Your Internet Marketing PlanPlan
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Your websiteYour website Establish your brand
Landing pages are critical – is it interactive?
Be updated regularly
Provide a shop-window to your products or services
Allow visitors access to your social networks
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Online PROnline PR Press releases go
further on the Internet
Add news to your website too
Measure the appearance of your releases with Google Alerts and PR website statistics
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Also Flickr, MySpace, Slideshare and social bookmarking (Digg, Delicicious, Technorati)
What is your target audience using?
What are people saying about your products, brand, marketplace?
Join in or miss out.
Social NetworkingSocial Networking
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Google receives 299 million search requests globally in May 2009
$58.1 billion spent on online advertising in 2009, 13.2% of advertising spend across the world (Online Media Daily www.mediapost.com)
Pay per click generally more targeted and successful than paid banner advertising
Set budgets, objectives and analyse statistics rigorously
Online advertisingOnline advertising
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It works! Establish trust with
your brand Personalise all
messages Segment your lists Use them to sell Measure and
evaluate what works and what doesn’t (conversions)
Email marketingEmail marketing
The UK market for email marketing platforms and services was worth £254m in 2008 and is predicted to grow by an estimated 15% to a value of £292m by the end of 2009.
(Econsultancy.com)
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Not just for big corporate players
Can you be a creative on a tight budget?
Very effective method to get visitors to you using social media
Video as much as you can - practice
Viral MarketingViral Marketing
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Oct 30th 2006 – the idea CEO starring 700% increase in turnover from 2006 –
2009 967,000 views per video Now use Facebook, Twitter and website as
social media mix to promote campaign $85 starting budget
Blendtec’s storyBlendtec’s story
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What are your most important keywords going to be in 2010? Research using Google Keyword Tool- have you got it right?
Content continues to be important – update regularly and introduce optimised new media such as video
Page Titles and descriptions!
Plan to regularly update and check
Search Engine Search Engine OptimisationOptimisation
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It’s far more cost effective and more measurable in every case
What you do on the Internet will still be there next year and the year after…
Our customers’ behaviour has changed – they use the internet to research, review, learn and make buying decisions
Social media is still growing
Why Internet Marketing has Why Internet Marketing has to form part of your to form part of your marketing plan for 2010marketing plan for 2010
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Karen McNulty
www.marketingpicture.co.uk Email :
karenm@marketingpicture.co.uk Tel 01778 338184
Come and talk to us about how to implement internet marketing in your business.