INSANELY GREAT! m a k e yo u r n e x t p i t c h o r p r e s e n t a t i o n

30 MILLIONpresentations per day

How most of them make us feel:

let’s strive for

INSANELY GREAT! (instead of “rather shitty”)

“BEING ABLE TO SPEAK IN PUBLIC IS ONE OF FIVE KEY BUSINESS SKILLS THAT CAN MAKE OR BREAK YOUR COMPANY OR YOUR CAREER.

- FORBES -

“PRESENTATION LITERACY I S N ' T A N O P T I O N A L E X T R A F O R T H E F E W.

IT'S A CORE SKILL FOR THE 21st CENTURY.

- CHRIS ANDERSON, HEAD CURATOR OF TED TALKS -

“a person can have the greatest idea in the world, completely different & novel, but if that person can’t convince other people, it doesn’t matter.- GREGORY BERNS -

INSANELY GREAT! m a k e y o u r n e x t p i t c h o r p r e s e n t a t i o n

Here’s how to

Have ONE CORE MESSAGE.

step 1 :

Have ONE CORE MESSAGE.

step 1 :

- And please don’t make

me guess what it is! -

This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.  

for example :

This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.  

for example :

Huh?!?

This portable music player weighs a mere 6.5 ounces, is about the size of a sardine can, and boasts voluminous capacity, long battery life, and lightning-fast transfer speeds.  

1000 songs in your pocket.

- vs -

1000 songs in your pocket.

boom!

care about your audience.

pro tip:

What do you want your

audience to

FEEL?

+What do you want your

audience to

FEEL?

What do you want your

audience to

think?

+What do you want your

audience to

FEEL?

What do you want your

audience to

think?

+What do you want your

audience to

do?

start with a 5-slide pitch

pro tip:

& build from there.

SITUATION

THE 5-SLIDE PITCH

1

SITUATION

PROBLEM

1 2

THE 5-SLIDE PITCH

SITUATION

PROBLEM OPPORTUNITY

1 2 3

THE 5-SLIDE PITCH

SITUATION

PROBLEM OPPORTUNITY

SOLUTION

1 2 3 4

THE 5-SLIDE PITCH

SITUATION

PROBLEM OPPORTUNITY

SOLUTION

CALL 2 ACTION

1 2 3 4 5

THE 5-SLIDE PITCH

pro tip:

paper b e f o r e PowerPoint.

- STEVE BOOTH-BUTTERFIELD, THE COMPLETE IDIOT’S GUIDE TO PERSUASION -

BIT.LY/APCYES

Speak i ng o f p e r sua s i o n…

Have you signed up for my free video crash course (on Mastering the Art of

Persuasive Communication) yet?

keep it simple.

step 2 :

- LEONARDO DA VINCI -

“simplicityis the ultimate sophistication.

working memory can only hold

3 to 4 chunks of new information

at one time.

pro tip:

Obey 1:7:140

the

rule .

1:7:140idea per slide

1

1:7:140 7 words per slide

no more than

1:7:140140characters or less

Practice kanso.

(aka = the omission or exclusion of the non-essential)

pro tip:

for example…

a typical data slide

step 1: remove distracting gridlines.

step 2: eliminate unnecessary labels.

step 3: remove the logo!

step 4: lighten up the lines.

step 5: make the core point crystal clear!

VOILA!

see the difference?

before after

S T A R T STRONG!

step 3 :

you’ve got

< 8 seconds

to engage

your audience.

Which means…

don’t waste iton the a.s.s.

!!!!!!!!!!!!!!!!!!!!!

=A.S.S.Agenda Start Slide

=A.S.S.Tell them what you’re going to tell them.

Tell them. Then tell them what you just told them.

=A.S.S. No bueno!

JUSTsayno!!!

Instead of starting with the A.S.S.,

pro tip:

start with a story.

L O V E

humans

stories.

stories.

even beforewe had language

we h ad

Stories have heros…

heroes. stories have

villains. stories have

remember. stories help us

@mzkagan

this is not a story.

A story is the only way to activate the brain so that listeners turn the story into their own idea & experience.

- URI HASSON, PRINCETON UNIVERSITY -

“

visuals > w o r d s

step 4 :

60,000

t h e h u m a n b r a i n

processes visual input

f a s t e r .

A set of points in a plane equidistant from a given point.

for example :

A set of points in a plane equidistant from a given point.

- vs -

- vs - CIRCLE

which did you “GET” first?

want another example?of course you do, you devil!

- vs -

- vs -

words > visuals

- vs -

visuals > words

boom!

make ‘em step 5 :

feel!

most people believe

they make decisions via logic & reason.

ready for the truth?

- FAST COMPANY, JULY 2015 -

nobody

if logic alonewere enough,

would smoke.

- MAYA ANGELOU -

emotions trigger an influx of dopamine.

“REMEMBER THIS!”

dopa m i ne i s l ike a hu g e n eon s i gn that says

Set the mood

pro tip:

— v i s u a l ly.

Use evocative words.

pro tip:

sad

TIRED

large

for example…

sad

TIRED

large

morose

exhausted

colossal

- or - ?

practice. step 6 :

“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, & the emotions to affect other people.

- JIM ROHN -

So that’s it!You are now armed with the very formula I use to create

most effective,most popular

p r e s e n t a t i o n s ever!

some of the

Now it’s

YOUR TURN!

BIT.LY/APCYES

A lot of people are waiting for Martin Luther King or Mahatma Gandhi

to come back —but they are gone.

“- MARIAN WRIGHT EDELMAN -

W e a r e i t. It is up to us.

It is up to you.

BIT.LY/APCYES

get your hot little hands on my free video crash-course!

Now go