Piotr Małecki

Piotr Małecki

This first slide will be the only image displayed on SlideShare as people are browsing through decks, so it should be eye-catching and enticing.

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As with any content marketing strategy, one of the areas of focus should be driving relevant and qualified traffic to your website, and you can do that with calls-to-action located in key areas within your slide deck.

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Don’t “give away the farm”, but provide just enough information to the viewer that they feel compelled to click your CTA to see more details.

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Share the deck on social media

Embed it in a blog post

Build links to it

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You can gain valuable insights into the effectiveness of your SlideShare decks by tagging the URLs in your CTAs, and tracking the traffic in Google Analytics.

WIN!

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